Ram Truck Brand Takes Marketing Push to Wal-Mart Stores [Video]

Share this Article
Chrysler’s Ram truck brand will expand its advertising into Wal-Mart stores throughout the U.S. this fall. Dodge Ram advertisements will be in thousands of Wal-Mart stores and will integrate Mossy Oak camouflage, another of Ram’s partners into the promotion. “We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart,” said Marissa Hunter, head of Ram advertising…. Continue Reading...