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A recent study suggests that cars with bright paint colors like yellow and orange actually have lower depreciation than your more mundane colors such as white and black.
The world’s leading chemical company, BASF, has released its 2012 Color Trend Report, forecasting the automotive colors of the future.
Ford has released the results of a survey conducted across Europe on the most popular car colors by nation. And to the surprise of absolutely no one (and the delight of the German carmakers), the most universally popular colors were…white, black and silver.
No bright hues like the hot-pink Focus above. And no British Racing Green in Great Britain or Syracuse Orange for The Netherlands—the most popular colors there are blue and cream, interestingly enough. And further defying stereotypes, the Italians prefer cream as well over red, while the Irish eschew their St. Patrick’s green for silver. Brighter colors go as far as the Czech Republic and Romania, which prefers blue, and Sweden, which loves orange, presumably to find their cars in the snow.
The data will help Ford plan accordingly in what colors to sell in countries, meaning that they will be taking a page from their ancestor Ol’ Henry’s playbook and offering a plethora of colors for the customer to choose, so long as they are black.