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AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 27 2011, 8:22 PM

Speed Channel is gearing up to release The Car Show, a talk show led by Adam Carolla, Dan Neil, John “Spider” Salley and AutoGuide contributor Matt Farah.

The show hits the air on July 13. In the short clips released, the hosts tell us about their very first vehicles and driving experiences, ranging from a Honda 400 Four in the case of Adam Carolla to Matt Farah’s 1993 Mercury Villager LS. Oh Matt, look how far you’ve come.

Check out all the hosts stories of their first cars after the jump!

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 |  Jun 27 2011, 4:44 PM

BMW UK has released another dramatic video detailing the 2012 M5. The M5 won’t go on sale until spring 2012, so we still have nearly a year before it hits the streets but this commercial is getting us very excited.

The M5 has been entirely redesigned but the biggest change is the switch from a high-revving V10 to a 4.4-liter twin-turbocharged V8. The new engine will crank out 552 horsepower and 502 lb-ft of torque mated to either a six-speed manual or a seven-speed dual clutch transmission. The car is capable of achieving a 0-60 time of 4.4 seconds, not bad for a car weighs around 4,000 lbs. Pricing has not been announced but the M5 will probably sell for around $85,000.

Check out the video after the jump!

Gallery: 2012 BMW M5

2012 BMW M5 01.jpg2012 BMW M5 04.jpg2012 BMW M5 07.jpg2012 BMW M5 10.jpg2012 BMW M5 09.jpg2012 BMW M5 15.jpg

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 |  Jun 22 2011, 4:46 PM

Top Gear’s new series will start in a few days and car enthusiasts around the world are eagerly marking off their calendars.

So far we know that James May will be showing us the new Aston Martin Virage,and Jeremy Clarkson will be comparing the McLaren MP4-12C to the Ferrari 458 Italia. We also see the BMW 6-series up against the Mercedes-Benz CL and we hear Richard Hammond talk to Clarkson about Chevrolet Corvettes. This is the second commercial to be released and the show will be airing the first episode on June 26.

Check out both videos after the jump!

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 |  Jun 22 2011, 3:42 PM

MINI has been know to have fun with their commercials and they definitely pulled it off with their newest ad.  In this latest commercial entitled “Another Day. Another Adventure” the coupe tours around through Iceland, Rio De Janiero and Hong Kong in less than a week.

The cars goes through a series of parades, parties and adventures, picking up different passengers along the way. The slogan in the video is; “no matter where you are, no matter where you are going, adventure will find you”. It’s a fun, happy commercial and the coupe looks great from every angle.

Three different trims will be offered with the Coupe including the standard Cooper, Cooper S and the high performance John Cooper works model.  The base model will start at $22,000 and have a 121-hp engine. The S model will start at $25,300 and gets a turbocharged 181-hp engine. The steroid infused JCW model will start at $31,900 and produce 208-hp, also through a turbocharged engine.

Check out the commercial after the jump!

Gallery: MINI Coupe


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 |  Jun 21 2011, 4:49 PM

The next-generation BMW M5 has finally arrived and looks fantastic. The car won’t actually go on sale until spring 2012, so we still have nearly a year before it hits the streets but photos and this commercial have been released and portrays this BMW as a beast.

The M5 has been entirely redesigned but the biggest change is the switch from a high-revving V10 to a 4.4-liter twin-turbocharged V8. The new engine will crank out 552 horsepower and 502 lb-ft of torque mated to either a six-speed manual or a seven-speed dual clutch transmission. The car is capable of achieving a 0-60 time of 4.4 seconds, not bad for a car weighs around 4,000 lbs. Pricing has not been announced but the M5 will probably sell for around $85,000.

The minute long commercial paints this car as nothing less than a monster as it knifes its way through the turns on a track. There are some great slow motion shots at the beginning and hearing the turbo spool up will get any BMW fan excited. We will be counting down the days until we can tryout the M5 for ourselves.

Check out the video after the jump!

Gallery: 2012 BMW M5

2012 BMW M5 01.jpg2012 BMW M5 09.jpg2012 BMW M5 11.jpg2012 BMW M5 02.jpg2012 BMW M5 10.jpg

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 |  Jun 16 2011, 5:44 PM

Lexus has just released a new advertisement highlighting the LFA supercar as well as the company’s technological innovations. This new ad focuses on new technologies critics thought Lexus was not capable of designing and the Japanese automakers commitment to sustainability. “It is not about simply making incremental strides and improvements, but about taking giant leaps in innovation,” said Dave Nordstrom, Lexus vice president for marketing.

This new ad entitled “A New Era of Lexus Innovation” highlights the development process for the Lexus LFA’s V-10 and carbon-fiber components. The LFA’s high revving engine screams through the entire ad, while being put through hairpin turns on the track all the while the sophisticated components inside the car are explained. The soundtrack and narration add to the experience and overall the commercial is worth checking out. The sound of the 4.8-liter V-10 sounds absolutely flawless.

Check out the video after the jump!

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 |  Jun 15 2011, 10:12 PM

Car enthusiasts from around the world are marking their calendars off with big red Xs as BBC’s Top Gear returns. The first episode of season 17 will air in just eleven days with the trio will back in the drivers seat and up to their usual shenanigans driving exotic cars in exotic locations.

Top Gear has just released this montage commercial showing little segments of what will happen in the series. We know for sure that Jeremy Clarkson will be driving the all-new McLaren MP4-12C, James May will be riding shotgun in the MINI WRC car paired against a luge racer and Richard Hammond is driving some massive dump truck on top of passenger cars through a city street.

It looks like we are all in for a treat! Check out the video after the jump:

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 |  Jun 08 2011, 2:16 PM

GM has just released a Chevrolet commercial, featuring  the upcoming Transformers 3 Bumblebee Camaro. This is the third version of the yellow Camaro to be featured in the Transformer movies.

The video shows some great action scenes of the bright yellow Camaro knifing through the city streets then turning into Bumblebee. Tim Allen’s voice in the background says, “You may never have to outrun a Decepticon invasion… it’s just nice to know you can.” The third edition to the series is set to hit theaters on June 29.

Check out the video after the jump!

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 |  May 24 2011, 3:11 PM

In light of post-earthquake supply disruptions, Honda Civics may be a bit scarce where you are, but in Canada where the Civic has been the number-one selling car for 13 years straight, they now come in giant cereal boxes – or so a Vancouver ad agency would have you believe.

Honda is already marketing the car to a younger audience with fantastical themes, but this takes it to a new level, and may become a trend in trying to get peoples’ attention in an age where many think we’ve seen just about everything.

A similarly larger-than-life ad was a facade for a recent tall Hot Wheels ad on a real highway made to look like a car could do a quick loop along its way.

[Source: Adweek]

See video after the jump.

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 |  May 17 2011, 1:03 PM

Jeep has just hired and filmed a commercial with Lenny Kravitz to give the brand a new cool look. The commercial features Lenny Kravitz off- roading in the backwoods in a 2011 Jeep Wrangler Unlimited. The commercial also features Lenny Kravitz’s new song from his album “Rock Star City Life”.

Check out the video for yourself after the jump!

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 |  Mar 28 2011, 2:53 PM

Taking shots at your competitors is nothing new in the advertising world, but North Americans generally see the kind of gentle ribbing that comes from restrictive libel laws and the preference for subtlety over braggadocio.

Not so in Brazil, where Nissan ran a campaign for their Tiida small car (aka the Versa on our shores) that featured actors imitating rappers and dancing with bikini-clad video girls in front of a Ford Focus. The message of the ad was that Ford was overcharging customers (due to the $1,800 delta in price between the Focus and Tiida) and their lavish lifestyles were funded by the extra cash.

Ford took issue with the gratuitous nature of the commercial and has decided to sue. We don’t know whether their argument will hold up in a Brazilian court of law, but we sure appreciate the video!

[Source: Reuters]

Hit the jump to see the video

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 |  Mar 23 2011, 4:15 PM

Lamborghini Aventador LP-700-4 02.jpg

The lucky folks at Inside Line got to spend the day with the all new Lamborghini Aventador supercar, as it shot an on location commercial in California.

We won’t spoil all the juicy details for you, but you’re going to want to hit the jump and watch the video.  Aside from the wonderful soundtrack, it’s the best video we’ve seen of the Aventador, and the wonderful orange hue is just right for the flashiest of supercars.

Video after the jump

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 |  Mar 08 2011, 12:54 PM


Mercedes-Benz is following in BMW’s footsteps and launching an online short film, dubbed an “interactive movie” to coincide with the debut of their new C-Class Coupe.

While BMW’s short films featured A-List Hollywood directors and megastar Clive Owen (before he was widely known), Mercedes is taking a different approach, with the artistic side of the equation being minimized in favor of girls in bodysuits, copious gunfire and not-so-subtle usage of the new car.

The movie hasn’t been released yet but you can check out the trailers below the jump, if you need your action flick fix this early in the morning.

Hit the jump to see all three trailers

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 |  Feb 03 2011, 5:30 PM

With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year.

The Passat spot evokes some iconic music from Star Wars, as well as a cute youngster running around in a Darth Vader get-up, attempting to use “The Force” on a variety of household objects. Unsuccessful, he tries his luck with the family car, a 2012 Passat, only to find out he’s in for a surprise.

The ad for the Beetle is a little more literal, showing a CGI-rendered beetle (as in, the insect) tearing through a dirt path. Ostensibly, this is supposed to mimic the sportier Beetle due in time for 2012.

Hit the jump to see Volkswagen’s commercials for the Superbowl

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 |  Feb 03 2011, 4:44 PM

This year’s Super Bowl is heavy on automotive ads, with Hyundai, Audi, Volkswagen and Chevrolet all spending megabucks to get a coveted ad slot at television’s biggest event of the year.

Hyundai’s spots largely focus on their new superstar, the 2011 Elantra, with Hyundai calling for an end to hypnotizingly dull compacts. A fourth spot highlights the Sonata Hybrid and the engineering that went into it. The Elantra spots look like they were inspired by an acid trip, as evidenced by the screen cap above.

Fortunately, you don’t have to watch the big game just to see the ads. Hit the jump to check out all 3 of Hyundai’s Super Bowl commercials.

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 |  Nov 19 2010, 5:24 PM


This television ad, the first Fiat has produced for North American in almost 30 years, is longer than your average 30 second spot, and makes it clear that the new 500 isn’t just for the teeming masses, but people who like to enjoy life.

Filled with images of happy people and young families, the Fiat ads are decidedly less cheeky than MINIs ad campaigns have been over the years, and we figure that Chrysler is playing it safe considering that the brand is primarily known for the acronym “Fix It Again Tony”. Hit the jump and see for yourself.

[Source: Fiat 500 USA]

Hit the jump to see the video

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 |  Oct 27 2010, 10:59 AM

Chevrolet will debut their first television commercial for their Volt electric car during Game 1 of the World Series on Wednesday. The ad will tout the Volt’s ability to go farther than other electric vehicles by using its gasoline-engine range extender.

The range issue is a major concern for many potential EV customers, and Chevrolet is hoping to position the Volt as one that can be more than just urban transportation. Shots of freeways, suburban neighborhoods and rural two-lane roads feature prominently throughout the ad, ostensibly to highlight the Volt’s ability to drive extended distances.

Don’t want to wait for the World Series to start? Check out the commercial after the jump:

[Source: Chevrolet Volt]

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 |  Oct 07 2010, 2:43 PM

Nissan has a tradition of entertaining television ads that put a smile on your face, and their new Juke has a couple of comercials that continue that tradition.

The first is a Walter Mitty-esque spot where an ordinary office worker turns into a dashing mercenary of menial tasks thanks to his Juke, and the confidence it brings him. The second spot is a kind of futuristic fable where the new Juke challenges the authority of a monolith/robot known as “The Dread”. This one’s a little out there, but we have to admire Nissan’s creative team for not patronizing their target buyers, who according to demographic data, are more interest in playing Xbox than anything else.

Hit the jump to see the official press release

[Source: Nissan]

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 |  Oct 05 2010, 7:28 AM

The Consumerist recently released its picks for the Worst Ads of 2010 and Honda‘s latest installment of its “Mr. Opportunity” series finished third. For this, the first ever Worst Ads in America segment, The Consumerist picked what it determined to be the worst five and then they let people vote for the winners (losers). We’re surprised the ad finished as well as it did.

We know it’s nothing more than an innocent little commercial meant to inform you of the 2010 Clearance Sale, so you can’t expect Honda to pull out all stops for what amounts to “old stock we need to move.” Still, a little effort goes a long way, fellas…

This ad looks like something the intern (Doug) whipped up on his netbook one afternoon when he got bored with shredding old Prelude brochures. The Honda brass (Tim, Jerry) peaked over the cubicle booth, saw the blurry, choppy flash animation combined with nightlife action straight out of daytime television and figured, what-the-hell… if it worked for Brad Pitt and Kim Basinger in Cool World (there’s a reason you don’t remember this movie), let’s run with it.

And so they did.

Why is it that these types of ads are run nonstop throughout the television landscape, while the ads we actually want to see are aired once during the Superbowl when we’re b-lining it to the bathroom with six liters of Sierra Mist in our bladders? This curious decision is the reason why we end up spending much more time with the beyond bland, fun-killing spokesman-slash-Hanna Barbera reject Mr. Opportunity than we do with something at least worthy of our attention, like Honda’s rather clever ad for the CR-Z:

[Source:  The Consumerist]

Check out both commercials after the jump:

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 |  Aug 27 2010, 5:12 PM

Nissan is debuting four new commercials designed to show off their new tag line “Innovation For All”.

Showing off a raft of future ideas, like controlling your car’s climate system with an iPhone, and some more recent (like boasting about brake over-ride systems being installed since 2004), Nissan is pushing the new campaign hard, and teasing enthusiasts with an early glimpse at the 2011 Quest minivan.

There are four ads in total, all available after the jump. We’re still partial to the Van Halen-infused 300ZX commercial though.

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 |  May 14 2010, 4:31 PM


Minivan ads are usually focused on touting features that appeal to the families that buy them. Airbags to keep you safe, entertainment to keep the kids happy, powerful engines to cut down on “Are we there yet?” In a rare moment of humor in the segment, Dodge has commissioned a couple ads that are totally out of left field.

Both ads show off the Caravan’s infotainment features like TV screens, wi-fi capability and voice activated GPS, albeit in the wackiest way possible. The first ad, reminicisent of BMW’s short film “Ticker” seems to involve a government conspiracy, an African military officer and some unsanctioned surgery. The second clip, is actually pretty funny, but had weird echoes of the graphic novel “Maus“. View the commercials here.

[Source: Autoblog]