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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 20 2014, 10:40 AM

Discovery Channel's Dirty Jobs Star Joins Built Ford Tough

The face of Ford’s recent advertising campaigns won’t return for any new commercials.

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 |  Jan 29 2014, 12:16 PM


Hyundai just released its latest series of advertisements ahead of the Super Bowl this weekend starring Johnny Galecki of the “Big Bang Theory.”

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 |  Jan 29 2014, 10:31 AM

Chevrolet Super Bowl Commercial

This year, Chevrolet’s Super Bowl commercial is promoting its heavy-duty trucks and, of course, manliness.

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 |  May 01 2013, 5:32 PM


General Motors pulled a commercial for the Chevrolet Trax after one Chinese newspaper called it racist. 

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 |  Apr 24 2013, 8:15 PM


Traditionally, buyers of Nissan’s Leaf electric car have been the sort that are more interested in cutting their carbon footprint than their transportation costs and that’s something the automaker wants to change.

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 |  Apr 24 2013, 5:32 PM


Cadillac’s first ATS advertising salvo saw the compact sport sedan running a series of picturesque hairpin turns, but the brand is going in a different direction with its latest marketing campaign.

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 |  Feb 04 2013, 1:22 PM

Jeep’s Super Bowl commercial was all about honoring veterans, and continuing the story, Jeep is setting a day aside to recognize military service members in partnership with the USO.

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 |  Jul 25 2012, 4:28 PM

In one of its many efforts to capture the nationalism market, MINI is playing up the Olympic spirit in a new commercial that targets a country you might not expect.

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 |  May 04 2012, 9:02 PM

Cadillac is releasing its new XTS sedan to market soon, and to preview the car to the public the company has released a new commercial. 

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 |  May 03 2012, 4:31 PM

Lexus‘ new design language is catching attention. The spindle grille and more aggressive styling is serving to take what was becoming a bland-looking brand into a newly vital luxury line.

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 |  May 01 2012, 10:32 AM

In an interesting marketing tactic, Ford‘s latest commercial uses an unusual scheme to get attention: it doesn’t mention the brand at all.

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 |  Apr 09 2012, 6:15 PM

Nissan is gearing up for a busy year with five new and redesigned models coming to us over the next 15 months.

The latest commercial from the company previews the new models, but without much detail. You can see from the picture that not much more than general shape and stance can be learned from watching the ad.

The five vehicles covered up are meant to be a mystery, but we have a solid idea of what each one is. On the far left is probably the upcoming hatchback version of the Nissan Versa beside what appears to be the new Nissan Pathfinder, which we just saw at the New York Auto Show last week.

In the middle it looks like the new Altima, which was also revealed last week. To its right, it must be the updated Nissan Rogue, as that mystery vehicle is sitting high but still sports a small body. Lastly, on the far right is probably the new Nissan Sentra, as it has the same nose styling as the Altima, and is the only other Nissan car that would sensibly adopt the sedans styling.

We think we know what they all are, but we may be surprised when details finally emerge on Nissan’s new car lineup.


 |  Apr 07 2012, 9:01 AM

The all-new 2013 Acura RDX gets plenty of new upgrades and refinements, powered by a 3.5L V6 engine and offering a quiet, calm, and smooth ride (read our review here). 

Acura has kicked off its ad campaign for the 2013 RDX with a Gulliver’s Travels theme, trying to give its newly revamped crossover the impression that its changes are all for the better. The Japanese automaker released two ads, the first one titled “Chariot” which shows that the RDX is the right size for any situation while the second ad, “Car Wash” proves that the RDX is the perfect balance of size, power, and luxury.

The ads aren’t the most clever or the best we’ve seen, but they do conjure up childhood memories of Gulliver’s Travels. It’s also rather humorous to watch a Lilliputian try to wash the RDX.

Watch both ads below.

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 |  Apr 03 2012, 10:45 AM

Acura may not be known for its big Hollywood movie tie-ins, but with the new super hero movie “The Avengers,” Acura’s cars might just be the new hero on screen.

Check out the commercial for the new 2013 Acura RDX, where the car’s GPS helps point the drivers to safety in the midst of an epic super hero battle royale. For more information on the 2013 Acura RDX check out our review right here.

Other Acura vehicles are expected to be in the movie, including an NSX convertible prototype being driven by none other than Tony Stark.

You can watch the whole commercial below.

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 |  Mar 30 2012, 5:01 PM

Few true car enthusiasts are able to respect MTV’s Pimp My Ride, but that hasn’t kept it from being a hit with the kids. Big shiny rims and bigger, shinier, TV screens are all it takes to aim a teenybopper’s attention toward a car.

Regardless of the mechanical merit behind the show, or lack thereof, the once-hardcore gangster rapper turned TV personality, Xzibit, quickly became a poster boy for tricked-out transformations. If that image proved one thing since it’s inception in 2005, it’s commercial marketability.

Something about the lowriders of Long Beach and bong-rattling bass that seems to accompany is a recipe for sales success, which is something Volkswagen-owned Skoda Auto of the Czech Republic seems to be aware of.

In one of its latest ads, the automaker features a nerdy-looking white guy pulling up to an obvious imitation of the Pimp My Ride garage called “Czech Coast Customs” and saying “Mr. Xzibit, could you fix my car? Please?”

In seconds, the car is mutilated and dragged out with sparks flying. Then, in typical fashion, Xzibit pulls a cloth off the kid’s new ride, a Skoda Yeti. Watch the commercial below, it’s pretty funny.

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 |  Jan 19 2012, 11:45 AM

Good news – Volkswagen has just released a 60-second teaser ad called “The Bark Side” to get us excited about this year’s Super Bowl offering that will air during the big game on February 5.

Playing on last year’s “The Force” commercial, “The Bark Side” stars 12 cute pooches regaling us with a rendition of the “Imperial Death March.” The dogs are outfitted in various Star Wars outfits that would make even Darth Vader melt.

“The Force” ad went viral after it aired during the Super Bowl, so VW fans and ad enthusiasts alike are eagerly awaiting the newest commercial, which will be 60-seconds long (last year, VW ran two 30-second ads). The new ad is expected to feature the VW Beetle, and you can expect the Star Wars theme to carry over. In fact, at the end of “The Bark Side,” you’re directed to visit a URL on VW’s website that features an “Intergalactic Invite Creator.” It lets you create cool Super Bowl party invites that can be personalized with your friends’ names written in the stars just like the Star Wars title crawl.

“The Bark Side” closes with a promise that VW is “Back. And Better Than Ever.” We can’t wait to see if the new Super Bowl ad makes good on that affirmation. You can watch “The Bark Side” after the jump.

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 |  Jan 17 2012, 12:00 PM

In terms of prime time viewing, it often doesn’t get any better than during the Super Bowl. As a result companies want to make every second of air time count during the commercial breaks, often leading to some of the most inventive ads of all time.

This year, Kia Motors is pulling out all the stops, thanks to a commercial which Michale Sprague, head of Kia’s US marketing and communications calls “the ultimate man’s dream.” It’s all part of a plan for Kia to boost its image into a more upscale, edgier brand.

Essentially, the ad incorporates a Kia Optima tearing around a race track,  while scantily clad  supermodel Adriana Lima and mixed-martial arts fighter Chuck Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.

The 60-second commercial will first be seen in movie theaters beginning on February 3, while 15-second teaser ads will also air beforehand. In an attempt to maximize the ad’s potential Kia will also leverage both the Twitter and Facebook followings of the stars featured in the commercial.

[Source: USA Today]