Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Dec 17 2010, 5:37 PM

Large panel vans are perhaps the ultimate form of mobile blank canvas – the acres of sheetmetal representing the perfect opportunity to install your own logo. Increasingly, companies are using vehicle wraps to market their product or service on their own vehicles and it’s proven to increase public awareness.

Now, Nissan North America is teaming up with Lakewood, Colorado based Original Wraps Inc. to offer specific wrap applications for customers of the new NV commercial van. Original Wraps has developed a software program that allows owners of Nissan’s new commercial van to create their own logos and designs on the Nissan Commercial Vehicle Website. Once the design has been finalized, it can then be printed on 3M Scotchprint Vinyl and shipped to the customer within 7-10 days ready for installation.

“We’re pleased to offer high quality, customized vehicle personalization with hundreds of different graphic designs created specially for the new Nissan NV,” remarked Joe Castelli, vice president, Nissan Commercial Vehicles and Fleet, NNA. “It’s part of our innovative approach to thinking about how our customers use their vans – including as a vehicle for advertising their company and services.”

The program is scheduled to start in January 2011.