Aston Martin One-77 Wins Prestigious Concorso d’Eleganza Design Award at Villa d’Este
First completed vehicle makes debut at world-renowned concours in Italy
Aston Martin unveiled a completed version of its One-77 supercar at the Concorso d’Eleganza Villa d’Este over the weekend and those lucky enough to be there were not disappointed. The car was entered into the design contest for concept cars and prototypes and it easily took the top prize, the Concorso d’Eleganza Design Award, with more than 30 percent of the total votes.
“Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today,” said Aston CEO Dr. Ulrich Bez. “We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.”
Aston’s Design Director, Marek Reichman was equally enthusiastic, proclaiming that, “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design.”
As this was the first time the One-77 was show in full, it also marked the first time the hand-crafted interior had been seen by anyone outside the company.
GALLERY: Aston Martin One-77
Official release after the jump:
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