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Cadillac has announced that it will re-launch itself as a brand in Europe under the new Cadillac Europe division name. The new Cadillac sees Europe as an important market (as suggested by the CTS SportWagon) and so the new models and brand will be announced at the upcoming Geneva Auto Show.
Joining Cadillac’s current small offering in Europe will be the CTS SportWagon, SRX crossover and the CTS Coupe. The 556-hp CTS-V Coupe will also prepare to hit the German autobahn and Italian autostrada.
In addition to these models, Cadillac will also show the rest of its lineup including the CTS and CTS V sedans as well as the Escalade Hybrid.
We’ll be sure to bring you full coverage of the Geneva Auto Show starting March 1st.
Official release after the jump:
Old CTS wagon price so high, consumers were opting for Caddy's lower-priced SRX crossover
Cadillac has decided to cut the price of the CTS SportWagon as it currently sits too close to the brand’s new SRX crossover. Cadillac didn’t see the two as competitors (how could they not?) but apparently consumers did. And with the SRX already a more “normal” platform in the market, selling a much pricier wagon made an already difficult task for dealerships next to impossible.
With the SRX priced from $34,155 and a loaded AWD model close to the $50,000 mark, the SportWagon was situated at $40,485 to start. Caddy now lists an entry-level 3.0-liter V6 rear-wheel drive SportWagon at $39,150, down from $40,485. A larger difference can be seen at the top where a 3.6-liter V6 AWD model with all the goodies now retails for $51,390, down $3,055 from $54,445.
The difference between the two models, considering the shared engines and focus on cargo capacity is certainly confusion consumers, however, closer inspection will show a noticably higher level of trim in the CTS wagon.