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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 05 2014, 8:32 AM
mopar-custom-chrusler-200

Chrysler is focusing on customization at the 2014 Chicago Auto Show, displaying its new 200 mid-size sedan with a line of factory customization options.

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 |  Oct 22 2013, 5:44 PM

BMW-Sterling-760li-Main-ArtBMW Individual Manufaktur is a unique up-fitting service offered by the German luxury automaker for customers that want more exclusivity and customization options than provided by a “standard” Bimmer. The company has been doing this for more than two decades. Additionally, their Individual Collection is another facet of this idea and their latest creation is the 760Li Sterling inspired by Robbe & Berking.

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 |  Jan 10 2013, 10:29 AM

Dodge is bringing a touch of style to the seven-passenger vehicles in its lineup. Starting a little later this year Grand Caravan, Durango and Journey buyers will have the option of ordering a unique “Blacktop” package on these vehicles, which adds a healthy dose of design flair without breaking the bank.

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 |  Aug 08 2011, 6:52 AM


If you’ve ever wanted the ultimate level of garish customization, fear not! Ferrari is willing to open up its entire upholstery and custom department to owners, called “Tailor-Made.”

If you can dream it, Ferrari can do it. The company states: “this innovative programme enables clients to create an individual car, using exclusive and unique materials, colour and trim with the support of a dedicated team, as if it were a bespoke suit.”

But it’s clear who this is aimed at: those who want their 458s to be just that certain level of special. If you want Ohio State colors, a center console wrapped in crocodile skin, or Gaddafi-like patterns across the headliner, then go ahead and write them a check. How about bright orange, for an example of taste and restraint? Or denim seats as on Fiat manager and sartorialist Lapo Elkann’s personal California, giving Ferrari its long-sought connection with AMC? They’ll probably even do whale penis leather if you ask nicely. Porsche and Bentley have similar programs, but with a Ferrari there’s just that extra amount of attention-seeking that owners can afford.

Xzibit would be proud.

[Source: Auto Express]