Hyundai, Ford Tops In Brand Loyalty Survey

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Hyundai, Ford Tops In Brand Loyalty Survey
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When it comes to automotive brand loyalty, consumers trust Hyundai, this according to a new study. The study was done by Experian Automotive, a data service that tracks vehicle registration data and consumer attitudes, and it found that consumers really trust Hyundai. But making big progress is Ford – the automaker took six of the… Continue Reading...

Hyundai Overtakes Honda, Toyota for Top Spot in New Brand Loyalty Study

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Hyundai Overtakes Honda, Toyota for Top Spot in New Brand Loyalty Study
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Kelley Blue Book announced today that Hyundai has taken the number 1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2 2011. Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls. Hyundai has… Continue Reading...

Pontiac Owners Still Mostly Loyal To GM Products

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Pontiac Owners Still Mostly Loyal To GM Products
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Ever wonder where Pontiac owner’s are going shopping for new cars since the brand folded? Honestly, we hadn’t, until this new study came to our attention. According to a study by Polk Automotive, most of them are staying loyal to General Motors. An astonishing 53.3% have come back to buy another GM product, with Chevrolet… Continue Reading...

Honda Tops Toyota in Customer Loyalty

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Honda Tops Toyota in Customer Loyalty
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According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of current Honda owners said they would “most likely” buy another Honda – up one percentage point. Toyota slipped to third… Continue Reading...