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Bridgestone announced a development in tire printing technology last month that allows new stylistic possibilities.
White-wall tires and white lettering harken back to cars with cranks, though neither the tires nor the cars are common today. Bridgestone wanted to change that by finding a solution for bright designs printed onto the sidewall of tires that can maintain high durability, won’t discolor and require less weight added to the construction, thereby aiding fuel efficiency.
Multi-colored tires can further encourage vehicle personalization and offer a unique avenue for companies to take in advertising. Rather than tire shopping out of necessity, this may create a sort of customer that makes tire purchases for recreation.
Thanks to a new development in ink technology, unique multi-colored patterns or images from photographs can be printed onto a Bridgestone tire’s sidewall. These inks are extremely resistant to discoloration and are strong against external damage onto the tire’s surface. Bridgestone believes in a future of colorful, lightweight and fuel efficient tires that they think could change the tire industry.
Bridgestone has not announced when their whimsical wheel wrapping will be available but promises to bring this technology to market soon. Who knew that pictures could be the new black?
GALLERY: Mult-colored Bridgstone Tires
The Dodge Dart is being billed as Chrysler-Fiat‘s foray into the increased efficiency market that is growing quickly in the U.S. Now, Dodge customers who are already planning on buying one when they become available in 2013 have a little more to look forward to.
Mopar is offering a list of accessories and a few performance parts to spiff up the little sedan, though nothing in the go-faster department. So far, we’re aware of the following: a brake upgrade including new calipers, rotors and pads and an 18-inch wheel upgrade are the only available mechanical improvements.
Beyond that, you can opt for a hood scoop, carbon fiber grille insert, a matte black chin spoiler, oodles of chrome pieces, rocker panel extensions and much much more. In fact, there are 150 total accessories. That should be enough to make sure that your Dart will be different than any other on the road, if you want to spend the money to make it that way.
Aside from that, Dart owners can take advantage of options like a smart phone app to do everything from remote start to checking tire pressure. Remote 3G wifi will also make it a potential mobile hotspot and wireless charging for cell phones and mp3 players adds some tech flair. All of these goodies will be available from the get go when the car launches.
If it wasn’t abundantly clear before, it is now: the Dart is aimed squarely at a young, plugged in and constantly connected crowd of consumers.
GALLERY: 2013 Dodge Dart
See AutoGuide’s First Look Video of the new Dodge Dart below:
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