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Hot Wheels will introduce a limited-run tribute Dan Wheldon commemorative edition car to simultaneously mark the beginning of a new IndyCar season and to celebrate the life of two-time Indianapolis 500 winner Dan Wheldon.
Wheldon suffered fatal injuries after a 15-car crash during last year’s IZOD IndyCar World Championship at Las Vegas Motor Speedway.
Available in toy stores in a matter of weeks, the Hot Wheel known as “DW-1″ will be the first Hot Wheel in decades to sport rear rubber tires and its proceeds will help support the Dan Wheldon Family Trust.
In light of talented racing driver Dan Wheldon’s tragic death, and the family he has left behind, fellow racing driver Graham Rahal first announced that he would auction off the helmet, gloves, and shoes worn during the Las Vegas 300 to raise money to help the Wheldon family through this difficult time.
Following Rahal by example, an outpouring of collective support from athletes, and Eric Gazin of Auction Cause, came together to create the Charity eBay Auction in memory of IZOD IndyCar Series Champion Dan Wheldon. 100 percent of all proceeds from this auction will be donated to the Dan Wheldon Family Trust Fund.
Launched October 24th, each item listed on the Dan Wheldon Memorial Auction will be open for bidding for approximately ten days. A particularly popular item on the list, a NASCAR helmet worn by Jimmie Johnson, is already up to $13,500!
Soon to follow, accomplished racing driver and star from ‘Grey’s Anatomy’, Patrick Dempsey, will auction his Mazda racing suit as well. By following Graham Rahal’s twitter, you can keep track of more upcoming motorsport memorabilia soon to be available at the auction.
Athletes and celebrities are not the only people that can help. Eric Gazin encourages anyone to offer an item to the Dan Wheldon Memorial Auction, with any portion of the eventual selling price donated to the cause at the seller’s discretion.
Direct donations are available via the Dan Wheldon Family Trust fund at the Fifth Third Private Bank, 251 N. Illinois St., Suite 1000, Indianapolis, IN 46204.