Making a product that’s attractive to a certain demographic is only one part of a successful new car launch. But how do you make it attractive? Easy! First, you make something targeted at that group. Second, you market it directly at them.
That’s the reason Kia’s Super Bowl ad featured Motley Crue and the same reason Acura worked with Jerry Seinfeld on its Game Day spot for the NSX. Now Toyota is following suit, targeting Gen Y with TV icons resurrected from their youth.
Recently Toyota launched a commercial for its new Prius c model, using the Game of LIFE board game as a theme. To support that initial video, Toyota’s YouTube channel has been taken over by a LIFE-styled interactive map, helping apparently sub-intelligent Gen Y types do everything from balancing a budget to determining if buying or leasing is the right option.
And hosting several of these spots are names any Gen Y will recognize, like Danica McKeller, best known for her role as Winnie Cooper on The Wonder Years. And let’s not forget educational spots by Bill Nye the Science Guy, highlighting some of the tech features on the new sub-compact Prius.
Check out the interactive Toyota YouTube page here and watch the videos below: