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Volkswagen‘s Super Bowl ad was teased last week with a musical performance of dog’s barking the imperial march, which was very entertaining by itself, but it was not evident how VW would tie together both dogs and Star Wars. Well now we know as the company just released the entire commercial for our viewing pleasure.
It is actually two commercials rolled into one, a clever trick to keep both the dog and star wars theme alive. While the dog is cute, it’s only fitting that Volkswagen kept their Star Wars ties strong following the success of last years Super Bowl ad featuring the “Vader kid.”
Well done Volkswagen, well done.
Watch the ad after the jump and tell us what you think in the comments section below.
Turn to the dark side… and then turn right… and you’re at your destination. Darth Vader will guide with step by step instructions to your destination – good or evil – as he’s the newest voice available for Garmin GPS.
Joining the ranks of SpongeBob SquarePants, Dora the Explorer, and Squirrely the Squirrell, Darth Vader is going to tell you exactly where to go, complete with heavy breathing and thinly veiled threats. “Proceed as indicated, don’t make me destroy you” and “Go straight on, the Emperor awaits” are just a few of the commands that will ensure you don’t make a wrong turn.
You can download Vader from the Garmin website for $12.99. The bundle includes TIE fighter vehicle icon to display on your Garmin map screen as you drive on your far, far away commute.
[Source: Consumer Reports]