Report: Hyundai to Create Showroom-Within-a-Showroom to Highlight Premium Models

Report: Hyundai to Create Showroom-Within-a-Showroom to Highlight Premium Models
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Rather than spin off the new premium Hyundai products into their own brand, necessitating the creation of new dealerships and huge marketing budgets, the Korean automaker is opting for the “showroom-within-a-showroom” approach. According to documents obtained by Ward’s, Hyundai Motor America (HMA) is looking to make the move soon, creating a luxury area within current… Continue Reading...