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First unveiled at the Frankfurt Auto Show, Land Rover has announced it will showcase both the DC100 and DC100 Sport concepts at the Los Angeles Auto Show later this week. More than just a regional unveiling, this announcement is an indication by Land Rover that it is looking to offer the next-generation Defender (which the concepts were created to inspire) in North America.
“The Defender has always been at the heart of the Land Rover Brand and single-handedly defines our go-anywhere, can-do sprit. Our ambition is to create an all new Defender for a global market that remains absolutely faithfully to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations,” said John Edwards, Land Rover Global Brand Director.
“Our intention is to introduce the all new Defender in the middle of the decade – there’s a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America.”
Of note, Land Rover describes the DC100 Sport as “bursting with California cool,” while also commenting that both concepts have been designed with hybrid versions in mind – ideal for North America. The unique hybrid system includes a “Driveline Disconnect” system that physically (not electronically) disconnected the rear axle to significantly improve fuel economy.
GALLERY: Land Rover DC100 Sport
GALLERY: Land Rover DC100
Off-roaders may want to listen up, this is your lucky day. Land Rover has confirmed production for the next-gen Defender SUV. The British automaker intends to launch a new Defender in 2015, and the concept version (DC100) will be present at next month’s Frankfurt Auto Show.
Gerry McGovern, Director of Design for Land Rover weighed in on the issue saying, “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”
The next-gen Defender is likely to be quite different than the old version in several ways. It will have a more refined design with more technological features and modern structural materials. However the new version will likely stick to the traditional simplistic approach for which the Defender is well-known.
John Edwards, Global Brand Director, Land Rover added:”Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”