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 |  Sep 10 2010, 4:55 PM

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Ford is calling 1,187 Lincoln dealers to their Dearborn headquarters in a bid to get Lincoln dealers to upgrade their showrooms and the level of customer service as the brand seeks to gain greater market share in the luxury vehicle segment.

The meeting, to be held October 4th, is the first of its kind in two years. “This is a real business discussion, it’s not a pep rally,” said Christian Bokich, a Ford spokesman. “This is a discussion about the initiatives Lincoln will take and what will be expected of the Lincoln dealers since Mercury is no longer on the horizon.”

While Lincoln sales are up nearly 5 percent this year, Ford is pushing for the improvements as it prepares to launch 7 new Lincoln models within the next few years. Lexus, the top-selling luxury car brand in the U.S., sold nearly three times as many cars as 8th place Lincoln.

[Source: Bloomberg]