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The vehicles that Jaguar and Land Rover build are about to go through big styling chnages.
With success and plenty of awards being flung at the company’s compact luxury SUV, the Ranger Rover Evoque, volume sales seem more reasonable for the British brand than they might a few years ago.
Still, the new Defender will have a steep hill to climb if it is to overcome the mighty Toyota Hilux, which recently became the first vehicle to conquer the Magnetic North Pole.
Perhaps spurred on by popular sales figures for the Evoque, Land Rover boss John Edwards said he hopes the company will grow into a global brand instead of a brand being sold globally. That statement might seem a little bold in the face of only 20,000 defenders selling next to the 549,000 Hilux units sold in 2011.
Part of doing that will be offering more than one popular seller, which the Defender might be — if the company can settle on a design. The Defender DC100 concept got its North American debut last week in New York, but it’s still not clear if that model will make it to production.
Land Rover will also have its reputation for dubious reliability to contend with, especially if it hopes to challenge Toyota, a brand built on its dependability image, despite recent controversy.
James Bond hasn’t graced the silver screen in a while but details for the upcoming movie, Skyfall, are trickling out.
Naomi Harris’s character, Eve will drive the Defender. “We are really going to test that car, do things it’s not normally designed for… the Defender is going to work very, very hard,” said Andrew Noakes. That’s saying something considering the Defender is meant to be a take-all-comers SUV.
This won’t be the first time the Defender model has made an appearance in a 007 film. Back in The Living Daylights, the rugged SUV drove off the Rock of Gibraltar.
Jaguar Land Rover (JLR) is apparently supplying almost 70 vehicles to the production company for the film, including the XJ model which is also expected to be featured in the movie. We’re just glad Bond will be firmly seated in British autos. After all, putting the world’s most famous English spy in anything else would be like asking Boe and Luke Duke to drive a Toyota pickup.
[Source: Motor Authority]
Off-roaders may want to listen up, this is your lucky day. Land Rover has confirmed production for the next-gen Defender SUV. The British automaker intends to launch a new Defender in 2015, and the concept version (DC100) will be present at next month’s Frankfurt Auto Show.
Gerry McGovern, Director of Design for Land Rover weighed in on the issue saying, “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”
The next-gen Defender is likely to be quite different than the old version in several ways. It will have a more refined design with more technological features and modern structural materials. However the new version will likely stick to the traditional simplistic approach for which the Defender is well-known.
John Edwards, Global Brand Director, Land Rover added:”Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”