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The Detroit Red Wings, one of the most decorated hockey teams and the winner of the most Stanley Cup Championships ever, announced that the Ram 1500 Express 4X4 Crew Cab is named the “Official Truck of the Red Wings.”
In partnership with the Great Lakes Business Center and local Chrysler, Jeep, Dodge and Ram dealers, the Red Wings Ram will featured Red Wings logged front-seat headrests, optional Red Wings embroidered leather seats, “Detroit Red Wings Edition” graphics on the tailgate and rear ed sides and will come in red, white, or black. Red Wing Rams will only be available in limited amounts at local Ram dealers.
Director of the Great Lakes Business Center, John Plecha, says, “The Red Wings and the Ram share the same values of hard work, toughness, and the determination to win. It is this passion that the brand captures in new creative elements produced specifically for our partnership and built off of Ram’s successful Guts Glory campaign.”
This partnership will not only materialize in a special edition truck, but a whole marketing front that includes television and radio spots, billboards, and newspaper print ads, and a new in-arena chant, “HEMI! POWERED! HOCKEY!” to get the people going.