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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 10 2010, 8:47 AM

We’re sure you’ll recall the story last week about how Detroit Tigers pitcher Armando Galarraga was robbed of his perfect streak by a botched umpire’s call. You may also recall our story that General Motors subsequently gave Galarraga a $60,000 Chevrolet Corvette Grand Sport Convertible.

That little news item garnered almost as much attention as the original story, and according to Joyce Julius & Associates Inc., a company that monitors sponsorship in the media, that $60,000 Corvette garnered GM $9 million in publicity. Joyce Julius estimates that the Corvette giveaway accounted for $1 million in exposure on 700 TV shows, and roughly $8 million in 150,000 online publications.

This is clearly an important lesson for those in marketing, not only in terms of the publicity generated, but where it was generated.

[Source: Automotive News via MotorTrend]

 |  Jun 03 2010, 2:17 PM

Armando Galarraga will go down in history as the man whose perfect game was spoiled by a truly terrible call by umpire Jim Joyce. In his heart, as well as those of countless baseball fans, Galarraga really did throw a perfect game, but until Major League Baseball reverses the call, Galarraga will have to settle for his consolation prize; a brand new Chevrolet Corvette convertible.

GM North America preisdent Mark Reuss presented Galarraga with the shiny new ‘vert (which looks like a Grand Sport) “…to celebrate Armando’s pitching and sportsmanship during one of the most captivating evenings in Tigers history.” With any luck, Galarraga will be formally awarded the distinction of throwing a perfect game, and be able to ride off into the sunset in his shiny new Corvette.

[Source: General Motors]