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Fallout is common in corporate acquisitions and Audi‘s takeover of Ducati is no exception. In this case that colateral is especially funny because it means the German giant now officially owns a few Mercedes-Benz AMGs, sort of.
Before the deal, Duacti offered AMG-branded bikes which naturally transferred to Audi along with the rest of the company. Unsurprisingly, that ruffled more than a few feathers at the Mercedes HQ in Stuttgart, prompting the disownment of the bikes.
Announced at last year’s LA Auto Show, the Ducati and Mercedes AMG partnership initially revealed little more than AMG’s sponsorship of the Ducati Moto GP factory team plus a series of joint marketing and PR campaigns.
Now, the collaboration has just created the new Ducati Diavel AMG Special Edition in time for the upcoming Frankfurt Auto Show. What you get is essentially the top-of-the-line trim of Ducati’s top-of-the line motorcycle. No word on the press release regarding any performance enhancements, the Diavel Carbon based AMG Special Edition will possess AMG’s trademark rims and trademark aluminum blades along the lateral radiator grills. AMG engraved end caps will be prominently displayed on the exhaust while the upholstery will have AMG styled and branded Alcantara seats. The carbon fiber bodywork comes in any color as long as its matte black and contrasts to the AMG “Diamond White Bright” painted frame.
The name of the technician who hand-built the particular Diavel engine will also be engraved onto the left hand side of the engine casing. And finally, to top it all off, each Diavel will also have a series number plaque on the fuel tank. Booyah!
Now what if a person really wants to make a statement and the Diavel AMG Special Edition is not enough? He or she could push their love for the brand over the edge with an exclusive matching Ducati AMG helmet and leather riding jacket. Get ready for the German-Italian onslaught early 2012.
Look for more details and photos with AutoGuide’s Frankfurt Auto Show coverage beginning September 13th.
GALLERY: 2012 Ducati Diavel AMG Special Edition
Mercedes easily had one of the coolest press conferences at this year’s Los Angeles Auto Show. No, it wasn’t because of the Sprinkle’s cupcake truck on hand dispensing some of their legendary goods. It was all due to Nicky Hayden.
That name might not be too familiar to all of you unless you are into bikes as well as cars. Nicky (2006 MotoGP World Champion) actually was encouraged to drive on stage and do a nice little smokey burnout on his new ride – Ducati’s newest performance machine, the Diavel. After the brief hoonage with the new Diavel, Hayden stepped off to join the folks from AMG. The two companies announced a new partnership where AMG will sponsor the Ducati Moto GP team and Nicky and Valentino Rossi will presumably start driving SLS gullwings. Full info below along with live pics.
GALLERY: Nicky Hayden and the Ducati Diavel
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