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Currently available on three models, GM’s eAssist technology is a product and packaging gamble the automaker has made that does not appear to be paying off. While the first two Buick models to receive the mild-hybrid system received modest praise, the new Chevy Malibu Eco has drawn so much criticism it was recently named “the most disliked vehicle of 2012” according to Fortune magazine.
The impact of that title, not to mention all the bad press that’s led up to it, can’t be understated. The reputation, and sales, of an entire lifecycle of Malibu models (the Malibu being one of GM’s largest volume products) is hanging in the balance.