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Subaru of America has announced the lauch of its new iPad applications based on its 2011 model digital brochures. The free apps allows users to explore the 2011 Outback, Forester and WRX/STI through the iPad utilyzing videos, interactive demonstrations and 360-degree views.
Apple has had tremendous success with its iPad, selling 4.69 million units alone in the second quarter of 2011. This success prompted Subaru to decid they coulde attract potential buyers by allowing them to learn about Subaru products through interactive means.
Alan Bethke, Director, Marketing Communications, Subaru of America, Inc. explained “Car shoppers are researching everything from financing to auto insurance on their mobile devices. Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts.”
The Subaru app encourages consumers to learn about the company’s zero-landfill manufacturing plants- by minimizing paper usage, energy consumption, inks and production wast. As well as Subaru’s green outlook, the app will enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations. App users can compare vehicle models and generally get a better understanding of what Subaru is and what the company is striving for with its new generation of vehicles.
With the New York Times erecting a “pay wall” around their online section, many web enthusiasts are crying foul at the venerable paper’s decision to abandon the online modus operandi of making information free.
But 200,000 of the Times’ best customers will be eligible for free access (worth about $150) thanks to Lincoln, which is sponsoring the program as part of its corporate communications strategy.
“We’ve been spending a lot of time with our media partners looking for ideas,” Connie Fontaine, manager of U.S. Lincoln marketing communications, told Advertising Age. “Our brand is one that has a lot of great news and a lot to say but isn’t always heard. The Times did bring us this idea and we thought it was really relevant to the brand for a lot of reasons. The type of reader we’ll be able to engage through this program is a thought leader.”
Lincoln feels that the people interested in the online section of the Times are the same kind of customers who would be interested in a new Lincoln – as opposed to the old guard print crowd who may err towards a Town Car, specifically a chauffeured black example. As for the Times, well, 200,000 digital subscribers is a drop in the bucket considering their readership numbers, and with any luck, the program will be mutually beneficial for both parties.
[Source: Advertising Age]
The big, bulky owners manual occupying precious glove box space may soon become a relic for Jeep owners, as the 2011 Grand Cherokee will be the brand’s first vehicle to bring the owners manual to a variety of smartphones. In addition to the owners manual, users will be able to view videos, contact other Grand Cherokee owners and give Chrysler feedback on various aspects of the car.
The smartphone owners manual will be available first for the iPhone, and then hit the Blackberry and Android platforms. As Autoblog astutely pointed out, when smartphones become obsolete in a few years, what will happen to the owners manuals? We hope that a hard copy will still be available. For all the wonders of technology, paper will never suffer from technical glitches, and when a Check Engine Light comes on ten years down the road, we doubt that anyone will dust off their old smartphone to look up the possible problem.