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 |  Jun 30 2011, 3:58 PM

According to research, one in every two smart phone owners, utilizes their device as a shopping tool. In an attempt to get in on the action, GMC has now added a shopping App, which allows consumers to search its range of vehicles via their phones, accessing photos, videos, specifications as well as pricing, dealer quotes, comparison with competitors and even scheduling test drives.

The market for smart phones is currently one of the fastest growing in the world, in 2011 sales experienced an increase of some 85  percent  year-over-year in the first quarter.

Not surprisingly all kinds of companies have been rushing to develop Apps of their very own, including GM’s truck division. “We recognize that smart phones play an important role in our customers’ lives, including purchase decisions,”  declared John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.”

The GMC smart phone shopping App is available from the Apple App store for the iPhone (for ions 3.1 or better) and is scheduled to be released for the Android market in late July (for OS 1.6 or newer).

 |  Jun 30 2010, 1:06 PM


In the automotive schoolyard, the Acura ZDX would be the kid who invites everyone to their birthday party, only to have nobody show up. The much maligned crossover was the only vehicle to actually lose Facebook fans, according to data supplied by Chris Baccus, a marketing professional who operates The Auto Marketing Blog.

From a high of 8,776 fans in April, the ZDX was down to 8,597 as of June 30th. For comparison, the lowly Toyota Yaris has 15,476 fans the yet-to-be-released BMW X1 has 9,306 fans while the Ford Mustang leads the pack with over 515,000 fans. The biggest loser remains the Lexus IS-C, with a lowly 159 fans.

[Data Supplied By Chris Baccus Of The Auto Marketing Blog]