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There’s a pretty common stereotype that if it’s an American-built pickup, it’s nice and strong. Not only is it built to last, but it’s built to withstand any major accidents and safely protect its occupants.
Top 10 Best Selling Pickups
The pickup truck is an icon that embodies the working spirit. It’s every blue collar employee’s calling card and farmer’s best friend. Truck buyers grow especially close to their vehicles as trucks are a key tool in earning a living, depending on them to last through days and years of service.
While the majority of candidates on the campaign trail for the Republican presidential nomination are traveling in giant buses, Rick Santorum has decided to take a down-to-earth American approach, crisscrossing the state of Iowa in his Dodge Ram 1500 pickup.
The “Chuck Truck” as it has become nicknamed, after Santorum’s campaign aide Chuck Laudner, has become the center of attention as Santorum campaigned across Iowa’s 99 counties. The four-door pickup was originally purchased in 2006 and has over 178,000-miles on it. Santorum has also admitted to owning a second Ram, that one with more than 300,000-miles on it.
Whether or not it was intentional, the Dodge Ram has become a symbol for Santorum to prove that he’s hardworking and has spent the time to travel across the state.
This isn’t the first time a truck has garnered attention for a candidate as Fred Thompson, former US Tennessee senator got plenty of attention from his red pickup as did Janet Reno when running for Florida’s governor position.
Santorum came runner up to Rick Perry in last night’s Iowa caucuses vote.
The new truck will be getting the air suspension setup found in the Jeep Grand Cherokee, giving the truck a whole new level of riding comfort. The 2013 Ram 1500 will be getting plenty of new goodies with Dodge looking to enhance the trucks’ luxury department as well as some new tech toys. It’ll be making its debut at the 2012 New York Auto Show.
A public service announcement: the boys at Mopar would like to remind you that the Ford F-150 Raptor isn’t the only drool-worthy uber-truck on the market. The Ram Runner, a build-it-yourself off-road kit for the Dodge Ram 1500, is also available for purchase by overexcited man-children.
Here is Jim Sassorossi, Director of Mopar, talking to Autoblog about why the Ram Runner rules and the Raptor drools. The Ram Runner Stage II, which is one letter away from bootlegging Caribbean liquors, includes such parts as new front and rear bumpers, bigger control arms, the same Fox-branded shocks as on the Raptor, and a Ford-beating 14 inches of wheel travel. Including the beefy fenders, the entire kit will be $19,000 over the base price of a Ram—which is right in the Raptor’s $41,550 base price.
Don’t think this Raptor-targeting isn’t intentional: Sassorossi mentions the Raptor no less than four times through the brief interview, and mentions the Ram Runner with the words “best in class.”