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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 14 2011, 10:44 AM

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As a part of Fiat’s control of Chrysler, the company will breath new life into its Lancia division by re-launching it using rebadged versions of Chrysler products – including the new 2011 300.

Powering many of the vehicles will be Chrysler’s new 3.6-liter Pentastar V6 engine, as well as several diesel choices. Lancia has not said if it will offer a Hemi-powered version of the Thema (rebadged 300) in Europe.

In addition, the new Lancia lineup also includes a compact car that isn’t offered in North America, the Ypsilon. It’s based on a stretched version of the Fiat 500 platform and could make its way to the U.S. in one form or another.

Set to be unveiled at the Geneva Auto Show, look for updates from the show and photos of the new Lancia lineup starting March 1st.

Just think, now you can feel at home when you rent a Lancia Flavia from Hertz to cruise the Mediteranian coast.

GALLERY: 2011 Lancia Lineup

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 |  May 13 2010, 8:14 AM

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In most respects Cadillac now has the cars it needs to succeed, but it’s still facing an image problem generated due to decades of sub-par products. To help freshen the image, GM’s luxury division has launched a new marketing campaign for Cadillac and invented a new slogan for the brand: The Mark of Leadership. And while Cadillac is still really just aspiring to be like its German and Japanese rivals, when it comes to cars like the CTS-V, it’s hard to deny Cadillac is a leader in certain segments.

Three new commercials have been released so far for the CTS, CTS-V and SRX, with plenty of lights, night shots and sexy urban settings. The ads are definitely fast paced and show Cadillac’s desire to appeal to a younger demographic.

Check out the videos after the jump

Continue Reading…

 |  Mar 08 2010, 1:41 PM

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The folks at AllPar seem to have gotten hold of a list of production dates for all Chrysler products this year, including everything from a revised Chrysler 300 to the Fiat 500. The AllPar team is also claiming to have some pretty big news on future Chrysler engines, including the elimination of the HEMI 6.1-liter V8 (in favor of a 6.4) and new versions of the Pentastar V6. Plus, the 200C (pictured above) has also reportedly been approved for production – but with a gasoline engine.

The first model set to hit production is the Viper, followed by the Ram Chassis Cab models and then the 2011 Grand Cherokee in May. In November, production for a significantly revised Avenger and renamed Sebring will begin, as well as new Dodge/Chrysler minivans and full-sized models (Charger, Challenger, 300) followed in December by the North American production of the Fiat 500.

As for future engines, the 3.6-liter Pentastar V6 that will debut in the Grand Cherokee is reportedly also designed for Fiat’s MultiAir variable valve timing, direct-injection and turbocharging, although none of those technologies will be on the engine when it launches. Both 3.0-liter and 3.3-liter turbo and twin-turbo versions are likely, but probably only for pricey European vehicles.

Chrysler’s 4-cylinder World Engine will get MultiAir technology, as well as direct injection and turbocharging for some versions. The 4.7-liter V8 will be dropped, as will the 6.1-liter HEMI V8 in favor of a more efficient 6.4-liter HEMI V8 with cylinder deactivation and MultiAir.

As for hybrids, a Ram 1500 Hybrid will make it to market soon, followed by an electric commercial vehicle based on a Fiat van.

As for the Fiat 500, it will be offered with one of two engines, a 1.4-liter I-4 FIRE with Multiair, which makes 100-hp at 6,500 rpm and 95 ft-lbs of torque at 4,250 rpm, as well as a 1.4-liter I-4 FIRE Turbo with Multiair that delivers 170-hp at 6,750 rpm and 170 ft-lbs of torque at 3000 rpm.

All these changes are part of a larger Fiat/Chrysler plan to not only make its models more efficient (by 25 percent by 2014) but to also make them more attractive to consumers. We’re eager to see what sort of additional updates Chrysler’s lineup gets and if a few tweaks and name changes can help the struggling brand.

[Source: AllPar]