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Nissan has announced a new brand for the Chinese market, known as Venucia, or Qi Chen in Chinese. The cars will be developed, launched and sold in partnership of Dongfeng Nissan, the local arm of the Japanese automaker.
“In the future, we aim to sell more than one million vehicles annually and the new brand will play an important role by offering practical models with class-leading quality,” said Fumiaki Matsumoto, managing director of Dongfeng Nissan, in an official statement.
The Venucia brand will be for the Chinese market only, and focus on the needs of China’s consumers. The logo, seen above, is based on the brands “five promises”, which are “to respect customers, create value, do the best, achieve world-class quality, and seek the dream.”
Hit the jump to read the official press release