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Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature Beats Audio system, to make sure you don’t act like you forget about Dre.
The ad itself is called “Good Things,” and shows Dre cruising around LA, showing off the Beats Audio package inside the trunk, and generally insinuating hometown attitude. Chrysler 300S elevates the regular 300 sedan to baller status, by adding 20-inch polished aluminum wheels, piano black interior bits, and a 10-speaker Beats by. Dr. Dre system. If you’re expecting Eminem to make an appearance, however, you’ll just have to wait for Detox to drop.
Click the jump to see the ad in its high-res entirety.
Dr. Dre’s long awaited new album Detox has had more false starts than the Toyota FT-86, but the legendary hip-hop producer has finally released a single, titled I Need A Doctor. If you like hip-hop music, you’ve doubtlessly heard the song by now, but you might not have seen the video, which involves a horrific crash involving a Ferrari 360 Modena.
The intro to the video has Dre driving the 360 along some twisty mountain roads while reflecting on his earlier rap career, followed by the Doc losing control of the car and crashing violently. While the crash scene is pivotal to the entire video, we were a little surprised that the crash was real, and not done via CGI or any other method. Then again, with video budgets reaching higher and higher, a used 360 is probably a fraction of what it costs to put together the actual video.
Behind the scenes video after the jump