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Pirelli wanted to do something special for its newest flagship store in Milan, Italy. So the tire manufacturer commissioned renowned tattoo artist Scott Campbell to work his artistic magic to create a cool tattooed tire.
Instead of using a needle and ink, Campbell used a gouge to engrave an eye, a heart and a skull into the tread of a Diablo Rosso II tire. The tire was then mounted on a special-edition Ducati Diavel at the new store. This design is also adorned on the inside of a special edition Dainese jacket, along with St. Christopher, the patron saint of motorcyclists.
This marks the first time Campbell has worked with rubber as a canvas, and he said it was a challenge he was up for. After putting in a considerable amount of research into the project, he was able to transfer his tattoo talent to a new medium.
Watch a video of the tire and the Diavel after the jump.
Mercedes easily had one of the coolest press conferences at this year’s Los Angeles Auto Show. No, it wasn’t because of the Sprinkle’s cupcake truck on hand dispensing some of their legendary goods. It was all due to Nicky Hayden.
That name might not be too familiar to all of you unless you are into bikes as well as cars. Nicky (2006 MotoGP World Champion) actually was encouraged to drive on stage and do a nice little smokey burnout on his new ride – Ducati’s newest performance machine, the Diavel. After the brief hoonage with the new Diavel, Hayden stepped off to join the folks from AMG. The two companies announced a new partnership where AMG will sponsor the Ducati Moto GP team and Nicky and Valentino Rossi will presumably start driving SLS gullwings. Full info below along with live pics.
GALLERY: Nicky Hayden and the Ducati Diavel
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