Hot Wheels will introduce a limited-run tribute Dan Wheldon commemorative edition car to simultaneously mark the beginning of a new IndyCar season and to celebrate the life of two-time Indianapolis 500 winner Dan Wheldon.

Wheldon suffered fatal injuries after a 15-car crash during last year’s IZOD IndyCar World Championship at Las Vegas Motor Speedway.

Available in toy stores in a matter of weeks, the Hot Wheel known as “DW-1″ will be the first Hot Wheel in decades to sport rear rubber tires and its proceeds will help support the Dan Wheldon Family Trust.