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After a two-year hiatus, the girls from Sex and the City are back, and they’ve brought a few new friends with them. No, it’s not a few dozen pairs of Jimmy Choos (although, they do make an appearance). Sharing the screen with these 40-somethings is Mercedes-Benz’s ultra-luxurious Maybach line.
Fitting right into the exclusive lifestyle of style icons Carrie, Samantha, Charlotte and Miranda, the all-new E-Class Convertible, the S400 Hybrid Sedan, the G-Class SUV and Maybach sedan are going along for the ride this time around as the ladies escape from New York.
“Based on the success of the first movie and its ability to attract trendsetters and style-makers, Sex and the City 2 is a natural fit for Mercedes-Benz,” says Steve Cannon, Vice President of Marketing, Mercedes-Benz USA. “The movie provides a great stage for us; it showcases our new eco-friendly flagship S-Class, ruggedly sophisticated G-Class and ultra luxury Maybach line in their natural elements. It also perfectly positions the new E-Class Convertible just as it arrives in showrooms.”
Mercedes is also promoting the E-Class Cabriolet in an ad campaign that partners with the movie, sporting the tagline: “Stylish Enough for Carrie, Luxurious enough for Charlotte, Smart enough for Miranda and fast enough for Samantha.” And if you get it silver, the E-Class will go with every outfit.
Read the complete Press Release after the jump:
We’ll say it since everyone’s thinking it. Mercedes-Benz is really milking this generation E-Class for all it’s worth. First the sedan was released to much praise; then the coupe comes out and everyone rejoices, and now the cabriolet. But who benefits more from Mercedes-Benz’s continual segmentation from their E-Class? Brabus of course!
After releasing tuning packages for both the sedans and the coupes, their natural progression is over to the cabriolet. And this time they’ll have everything ready for the vehicle’s market launch. Clearly this luxury convertible screams sportiness which is what Brabus built off of: exclusive, sporty and highly individual.
All Brabus tuning packages are comprehensive from bumper to bumper, engine to interior and this package is no different. Starting with engine upgrades, various packages are available based on the E-Class model. We’ll skip over the boring E 250 CDI, CGI and E 350 CDI, CGI and go straight to the E500 (E550 in North America). A stroker kit increases displacement of 5.5-liters to 6.1-liters, which starts the bottom end modifications. New cylinder heads with special camshafts are paired up to the V8 block while bolt-ons include a Brabus stainless-steel exhaust system and high-performance catalytic converters. And of course the ECU is re-programmed. This program throws down 462-hp with 453 ft-lbs of torque. That’s good for 0-62 mph in 4.7 seconds!
An aerodynamic package is manufactured from high-quality Pur-R-Rim plastics which resembles OEM quality – just what we’d expect from Brabus. A front spoiler incorporates daytime LED running lights while front sport fenders sports some air vents. The rear diffuser is setup to incorporate the Brabus quad-tip exhaust.
As always, plenty of wheels can be selected from Brabus from 17- to 19-inch with a recommended staggered 19-inch setup sporting 235/35/19 and 275/30/19 sized tires. Brabus did hint that 20-inch wheels are on the horizon. Lowering options are available from sport springs (1.2-inch) to adjustable coilovers with variable damper rates.
Never to overlook any aspect, Brabus six-piston aluminum calipers with 14.2-inch slotted and drilled rotors in the front while the rear sports four-piston calipers. And if your wallet is still full after all this, talk to them about some custom interior upgrades. You know you wanna.
GALLERY: Brabus Mercedes-Benz E-Class Cabriolet
Official press release after the jump:
Mercedes chose a frigid day in Detroit to launch the convertible version of its all-new E-Class model. The E-Class Cabriolet extends the E-Class range to four models, which also include the sedan, coupe and wagon/estate.
Styled more aggressively like the C-Class coupe, the convertible will initially be offered with two engine choices: an underwhelming 268-hp 3.5-liter V6 and a robust 382-hp 5.5-liter V8. Mercedes has also opted to go with a conventional rag-top, rather than a hard top, in order to keep the weight gain to a minimum. The top drops in roughly 20 seconds and can be operated at speeds up to 25 mph. Soft tops are also supposed to provide more trunk space, but that doesn’t appear to be the case here with just 3.2 cubic feet of space available with the roof down. Top-up, there is plenty of room, with a total of 13.8 cu.-ft.
A new item included in the E-Class Cab is what Mercedes has dubbed the AirCap. The system includes a wind deflector mounted to the top of the windshield as well as draft stops inside the cabin. It can be deployed at the push of a button and doesn’t require fiddling or installation; plus it also doesn’t block off the rear seats like some wind deflectors do. And along with keeping a more balanced temperature inside the cabin, it also reduces interior noise.
Seeing it in action at the Detroit Show it certainly does look a bit dorky, but it’s likely to be a huge hit with female buyers who want to drive with the top down, but don’t want to have to re-do their hair once they get to their destination.
The AirCap can also be paired with Merc’s Airscarft, which blows air out of the front headrests and right onto the neck of the driver and front passenger.
As with all new E-Class models, the Cabriolet comes with an extensive list of safety features, as well as pop-up roll-over bars and the company’s first use of headbag airbags.
The E-Class Cabriolet will be available in dealerships in May. Until then, check out the huge gallery of photos below.
GALLERY: Mercedes-Benz E-Class Cabriolet
GALLERY: Mercedes-Benz E-Class Cabriolet Official Pictures
Drop-top Merc might be ready for Frankfurt debut as originally scheduled
Mercedes was expected to delay the launch of the E-class convertible by six months, but by the looks of this mostly completed version it appears near completion. If these spy photos are any indication then the drop-top E-Class might be ready in time for its originally scheduled debut at the Frankfurt Auto Show this Fall, rather than at the Geneva Auto Show next March.
The reason for the delay as reported in Auto Motor und Sport to be a cost issue, related to both development and marketing.
As development seems to have pushed ahead, it is still possible that the marketing (and, therefore, the launch) of the car will wait until next Spring – perfect timing for a convertible.
The E-Class Convertible, which is based on the C-Class chassis, is expected to make use of a soft-top rather than a hard-top to help keep weight to a minimum.
There continues to be no word on the delay of the E-Class Estate.
GALLERY: Mercedes E-Class Convertible
[Photo Credit: KGP Photography]
Those patiently waiting for a new E-Class Convertible or Wagon will have to wait a little longer. According to a report in Germany’s Auto Motor und Sport both versions of the E-Class have been put on hold as Mercedes-Benz searches for ways to balance its books.
In order to limit expenditures (in both development costs and marketing) the company is delaying both versions of the E-Class. The new E-Class Convertible was expected to debut at the Frankfurt Auto Show this September but instead it will be pushed back to the Geneva Auto Show, which will be held in March of 2010.
An extra six month wait isn’t too long, and puts the car’s release in perfect timing with the changing seasons, however, the E-Class Wagon (or Estate as it’s called in Europe) won’t appear until 2012.
The article also says that Mercedes is planning to release the second-generation CLS in 2010.
[Source: Auto Motor und Sport via Autoblog]
Mercedes will price the all-new 2010 E-Class significantly less than the outgoing model. In fact, the 2010 E350 will retail for just under $50,000 – $49,475 to be exact. That price is $4,600 less than the ’09 E-Class.
“We are continuing the strategy we started with the new C class two years ago by pricing close to actual transaction prices,” Mercedes USA CEO Ernst Lieb told the Automotive News.
The 2010 E-Class includes a long list of sate-of-the-art safety features, some of which are not yet offered in the flagship S-Class. These include Blind Sport Assist, Attention Assist, Brake Assist Plus and Lane Keeping Assist, which will notify the driver through vibrations in the steering wheel if the vehicle detects it is drifting off the road.
Higher level versions of the E-Class will also see MSRP reductions, with the E550 priced at $57,175, and the AWD 4MATIC model starting at 57,675.
As for the upcoming E-Class Coupe, it will be priced very close to the current CLK, with a base MSRP of $48,925 – $50 less than the current CLK. The E550 Coupe will come in at $55,525.
The 2010 E-Class goes on sale in June, with 4MATIC versions offered in the fall and the E63 coming in early winter. As for the upcoming E350 Bluetec diesel, it will arrive in March of 2010. An E-Class Convertible will follow after that.
[Source: Automotive News]