AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
In Soviet Russia, opulence has you! The latest car designed and built in Russia is an SUV, but it isn’t decked out in armor or whale penis leather—it’s a hybrid, and it’s been so popular that the waiting list is backlogged for the next 10 years.
Bearing more than a passing resemblance to the BMW X6, the Ë-mobile (pronounced yo-mobile) received 51,188 orders in its first day. By the end of the week, more than 100,000 people had reserved one. If you want one, you’ll have to enjoy Soviet-throwback lines of waiting lists for the next 10 years—though since none of the 100,000 have paid a deposit yet, the figure could drop pretty sharply once cold, hard rubles are introduced into the mix.
The company Ë-Auto debuted this concept back in 2010, with mass production scheduled for next year in St. Petersburg. It plans to build a lineup of hybrid coupes and sedans alongside, all built with pride in Mother Russia (with some components from Austria’s Magna-Steyr). The price will start at the equivalent of $12,000-15,000; between the price and the homeland pride, there’s little surprise it’s been so popular.