AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Smart knows exactly how electric cars are perceived by the general public; as small and economic vehicles that you buy to save money on gas. But opinions can be changed, and Smart staged a clever marketing event which aimed to prove that acceleration and performance are also part of its electric cars persona.
The idea is simple; take the classic game “pong” (although Smart calls it e-ball) and recreate it using cars as controllers. The acceleration is tested as the Smart cars must blast straight forwards and backwards as quickly as possible to avoid being scored on.
This may not prove that these cars are race track ready, but the brand is looking to invigorate sales by showing that small electric cars can be efficient, and fun.
Watch the video below.