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BMW has confirmed that it will launch a new sub-brand of fuel efficient vehicles under the ‘i’ badge. Representing the greener side of the automaker’s portfolio, the i branded vehicles will focus on “sustainable vehicles and mobility solutions.”
Set to hit the market in 2013, the first two models in the i lineup will be the i3 and i8. The i3 (an indication that this will be the projected volume model) will be the production version of the BMW MegaCity, which will use an entirely carbon fiber chassis. As for the i8, it is expected to be the production version of the Efficient Dynamics Concept car and use hybrid technology to achieve incredible performance.
Expect more from BMW on the i brand at the Geneva Auto Show. Until then, check out more of the teasers below.