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Four different garages are being pitted head-to-head in an all-out tuning and customization contest with the biggest parts inventory in the world at their disposal: eBay Motors.
Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God!
Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to pull into a Chevy dealership, trade in our Honda Accord Crosstour, and cruise out in retro bliss.
Willing to play the game, GM even make an effort to create an El Camino Facebook page and a link to the Jalopnik story. At last update the that story had just under 4,000 replies, 11,000 Facebook likes, 137,000 views and 5,000 more Facebook posts.
Those ignoble efforts seem to be in vain, however, with Ewanick tweeting this morning that a return for the El Camino is “very unlikely”.
Perhaps there are a select few who will be genuinely saddened by this news and who actually would have purchased such a vehicle. As for the rest, well, they’re likely either having some fun at GM’s expense or they’re automotive journalists who love cars ironically. If you fall into the former camp, there’s always the Subaru Baja.
The death of the Pontiac brand, and subsequently the G8 sports sedan, also marked the end of the rumored Pontiac G8 ST. The ST was said to be a version of the Holden Ute (above), and the spiritual successor to the famed El Camino.
According to several sources familiar with GM’s product plans the automaker may still look to introduce the pickup car in the U.S., under the Chevy brand and using the El Camino name. The vehicle’s future is, however, conditional and based on a larger RWD plan for GM – with continued rumors indicating a Holden RWD sedan will make it here eventually.
If GM moves ahead with plans to bring the Holden Ute to the U.S., look for it in 2014 as a 2015 model year car, or truck, or… whatever.
What do you think? Should Chevy bring back the El Camino? Or are you still having nightmares about the Subaru Baja?