GM Renews “El Camino” Trademark, Sparking Rumors

6
GM Renews “El Camino” Trademark, Sparking Rumors
Share this Article
Before General Motors ran into a financial crisis in 2009, the American automaker had plans to import its Holden ute to the U.S., with GM going so far as to debut it as a Pontiac model at the New York Auto Show. Continue Reading...

El Camino “Very Unlikely” Says GM Marketing Boss

12
El Camino “Very Unlikely” Says GM Marketing Boss
Share this Article
Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God! Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said  (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to… Continue Reading...

El Camino Rumored to Return as Part of GM’s Larger RWD Plan

15
El Camino Rumored to Return as Part of GM’s Larger RWD Plan
Share this Article
The death of the Pontiac brand, and subsequently the G8 sports sedan, also marked the end of the rumored Pontiac G8 ST. The ST was said to be a version of the Holden Ute (above), and the spiritual successor to the famed El Camino. According to several sources familiar with GM’s product plans the automaker… Continue Reading...