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 |  Mar 27 2012, 8:02 AM

Last year, we reported that the Infiniti G37 art car inspired by Cirque du Soleil sold for $55,000 and that the proceeds would go towards initiatives in developing countries.

Now, ONE DROP’s project will benefit one of the poorest regions in El Salvador aiming to ensure fresh water and sanitation are available in Morazán. That area is also one of the driest regions in El Salvador meaning the ONE DROP project will be able to help 1,800 families and indirectly benefit 22,000 people.

The project plans to provide access to water for households in addition to creating an irrigation system to ensure the area can grow two or three crops per year, rather than one. It will also provide micro-financing to farmers and small businesses so they can expand their operations.

Finally, in a Cirque du Soleil touch, the ONE DROP project will also assist local theaters to create incentive shows and entertainment to educate better water management.

“The intent is to be very entertaining, and the idea is that people will retain important information about water management, pollution, and health,” said Lili-Anna Peresa, executive director of ONE DROP.