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 |  Oct 27 2010, 12:34 PM


Despite pioneering the technology behind hydrogen fuel cells, Honda is lagging far behind arch-rival Toyota in the hybrid and electric vehicle segment.

With the Toyota commanding over 70% of hybrid market share, and Honda’s Civic, Accord and Insight hybrid models all falling flat, the big H must do something quickly to avoid losing the segment for good. At the Los Angeles Auto Show, the company hopes to regain their foothold by introducing both a plug-in hybrid and an electric vehicle concept.

No further details have been announced, but with Honda’s CR-Z meeting or exceeding sales targets (against the predictions of many), the future looks bright for Honda.

AutoGuide’s coverage of the 2010 LA Auto Show starts November 17th. Until then, see our complete LA Auto Show Preview here.

[Source: Honda]

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