We are back with the latest installment of ‘Commute, Toy or Destroy’ where this week the choices will make you cringe with indecision. Continue Reading...
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Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. Continue Reading...
Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker. In early June, 8 Mile Style,… Continue Reading...
A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products. U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor… Continue Reading...
In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity. The ad took home Best Direction, Best Use of Music, Best Script… Continue Reading...
Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant. Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the… Continue Reading...
The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo. The line of products is adorned with the new logo that the company says “represents the hardworking spirit… Continue Reading...
Now that Eminem has made both Detroit and driving a Chrysler cool again, the automaker is capitalizing on the new found popularity that its Super Bowl ad has delivered. You can now own your very own “Imported From Detroit” T-shirt, courtesy of Chrysler. Even if you’re not really from the Motor City, you can still… Continue Reading...
It’s over, you’re probably hung over, Green Bay won and Christina Aguilera botched the National Anthem. Oh, and then there are all those pricey commercials. In case you missed some, or just want to watch them again, we’ve compiled all the automotive ads in one convenient location. The long-shot favorite is Volkswagen’s Darth Vader spot… Continue Reading...