AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Three unloved vehicles battle it out
We are back with the latest installment of ‘Commute, Toy or Destroy’ where this week the choices will make you cringe with indecision.
Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques.
Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker.
In early June, 8 Mile Style, which handles Eminem’s copyrights, filed suit against Audi in Germany over a video that it allegedly (and rather obviously) ripped off. The promo piece for the new Audi A6 Avant used a rendition of the award-winning “Lose Yourself” song and even aped Chrysler’s “Imported from Detroit” commercial, which was created for the Super Bowl.
8 Mile Style has announced a settlement has been reached and showing some serious class, rather than a big cash settlement, the arrangement will see Audi lending a hand to, “support the revitalization of Detroit by contributing to selected social projects.” Making this settlement all the more poignant is the fact that in the past few years Audi parent company Volkswagen turned its back on the Motor City, moving it’s U.S. headquarters to Washington, D.C.
Details of exactly how Audi will be helping-out Detroit are expected to be announced soon.
Watch the original “Imported from Detroit” ad, plus the copycat Audi one after the jump
A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products.
U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor of Moda saying that Chrysler wouldn’t suffer irreparable harm and didn’t have a strong likelihood of winning the case. Chrysler spokesman Michael Palese, said, ”Chrysler Group is disappointed with this opinion and will continue to pursue all avenues to protect our Imported from Detroit trademark.” Since the Super Bowl commercial, Chyrsler has sold 5,800 items bearing the “Imported from Detroit” slogan.
[Source: Edmunds Inside Line]
In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity.
The ad took home Best Direction, Best Use of Music, Best Script and—to top everything off—Best Automotive Commercial. It was developed by Wieden+Kennedy, who hold such well-known brands as Coca-Cola, Nike, and Old Spice (but not Secor Laxatives), and can now add a few more “Lions” to their trophy cabinet.
“Chrysler is humbled to be awarded with such a prestigious honor,” said Olivier Francois, president of Chrysler. “The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury.”
Don’t remember the ad? Or just want to watch it again? Check it out after the jump:
Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant.
Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the background of the spot is the very same music from his “Lose Yourself” song.
Bu the overlap extends well beyond just the song, with the Audi video a near copycat of Chrysler‘s “Imported from Detroit” ad that ran during this year’s Super Bowl.
Watch both videos after the jump:
The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo.
The line of products is adorned with the new logo that the company says “represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, Born of Fire.” You can pick up these limited edition pieces from the collection that will be added throughout the year on www.chrysler.com. And not only will you look good in your purchase, it’ll make you feel good too – a portion of the proceeds from these sales will be donated to the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, The Marshall Mathers Foundation and Think Detroit PAL.
“The Chrysler brand, the company and its employees have adopted the principle that failure is not an option – this merchandise reflects that spirit and attitude,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “We hope that by partnering with these charitable organizations people will be encouraged to wear their ‘Imported from Detroit’ merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside.”
[Source: Chrysler Group LLC]
You can now own your very own “Imported From Detroit” T-shirt, courtesy of Chrysler. Even if you’re not really from the Motor City, you can still make a fashion statement. Adorned with the retro graphic and tag line, these shirts are available in grey and black, and retail for $29.99 (the price doesn’t include your very own gospel choir backing you up… but how cool would that be?). And of course, the T-shirts are made in the USA.
[Source: Kicking Tires]
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It’s over, you’re probably hung over, Green Bay won and Christina Aguilera botched the National Anthem. Oh, and then there are all those pricey commercials. In case you missed some, or just want to watch them again, we’ve compiled all the automotive ads in one convenient location.
The long-shot favorite is Volkswagen’s Darth Vader spot with over 15 million views as of this posting, although it we had to pick a favorite it would go to the Chrysler spot featuring Eminem and the brand’s new aggressive message.
See all the ads after the jump: