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Besides unveiling the production 2013 Lincoln MKZ, the first vehicle to result from the division’s new found “independence,” the New York Auto Show served as a venue for Ford to discuss it’s planned “Lincoln Experience.”
One of the biggest thrusts is really taking the idea of customer service to a new level, so initiatives such as the Lincoln Academy are underway, designed to fundamentally change the way in which Lincoln representatives work with clients. In order to do that, Lincoln is going outside traditional channels, tapping into resources like Les Clef’s D’Or (prounced clay dore or literally translated golden keys), to help train staff in new and unique ways when it comes to customer service.