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 |  Apr 18 2012, 8:02 PM

Ford announced the launch of a new campaign encouraging people to adopt a lifestyle devoted to environmental sustainability. The program includes a national electric vehicle education program, a multi-city tour, and finally the debut of a 10-film short documentary series.

Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector to put emphasis on people creating sustainable businesses to affect positive change around the world. The short film series will feature game-changing eco-entrepreneurs that have brought innovation in sustainability for areas ranging from food and fashion to urbanization, technology and design.

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 |  Feb 05 2012, 1:47 PM

The U.S. government is taking some interesting steps in an effort to help out the environment. Both state and federal levels of government are getting behind the movement to ban copper from brake pads.

According to environmentalists, the copper in brake pads produces metal dust that makes its way into the water system, negatively affecting aquatic life. In 2010, California and Washington banned using copper in brake pads, and now Rhode Island, New York and Oregon are following suit with their own bills.

So you may be asking yourself, “How does the copper from my brake pads end up in the water?” Every time you use your brakes, small bits of copper and other metals are worn off and settle on the road. These metals then wash into streams and rivers, and when you think about all the cars on the road, the amount of metal making its way into the water system begins to add up quickly. In fact, brake pads make up to half of the copper that’s found in water in urban areas.

Already manufacturers have started to back this environmental concern. The Brake Pad Partnership joins together the Brake Manufacturers Council, the Environmental Protection Agency, Ford Motor Company, General Motors and various state water agencies in order to combat the problem.

Did you know that  this was a problem? Would you be willing to spend a little extra to have brake pads that weren’t made of copper installed in your car? Leave us you thoughts in the comments section below.

[Source: New York Times]