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 |  Feb 04 2011, 10:31 AM

After advertising during the Super Bowl for the first time ever last year, Kia is back with a new spot to promote its all-new Optima sedan.

Kia’s ‘Epic Ride’ add will be followed by an Epic Contest, using ads and social media to give participants the change to win one of five Optimas.

To get involved visit www.oneepiccontest.com.

Watch the ad after the jump and read AutoGuide’s 2011 Kia Optima Review here:

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