Hyundai is already cold-weather testing its next-generation Equus. Continue Reading...
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Kia is a brand that’s going places. Just a few years ago their cars were the equivalent of latex gloves; you’d use them once and throw ‘em away. But now the South Korean company is building some truly impressive, even class-leading products. Continue Reading...
While Americans are currently enjoying the debut of the 2014 Hyundai Equus at the 2013 New York Auto Show, residents of South Korea are being treated to a special edition of the current Hyundai Equus. Continue Reading...
Hyundai’s Equus is galloping into the 2014 model year with some important updates. This horse-themed luxury car gets even more features and amenities designed to keep it relevant in a super-competitive segment of the market. Continue Reading...
As Hyundai prepares to launch the second generation of its more upscale models, the Korean automaker has hired premium product operations managers to oversee the sales, marketing and retail strategies for the Genesis sedan, Genesis Coupe and Equus. Continue Reading...
Though the 2014 Hyundai Equus wasn’t supposed to make its official unveiling until the 2013 New York Auto Show, the Korean automaker has just released a selection of photos of its facelifted sedan in Dubai this weekend. Continue Reading...
“If I can make it there, I’ll make it any where” goes the song New York, New York, and you can’t help but think Hyundai is humming the tune as it releases a teaser of the updated 2014 Equus which will debut at the New York Auto Show in about two weeks. Continue Reading...
Large and in charge. Big is beautiful. Size matters. Yes, there are endless clichés to support the notion that the bigger something is, the better it is. In the automotive kingdom, some vehicles not only adhere to this philosophy, but redefine it. We aren’t talking the puny realm of offerings like the Honda Accord, Toyota… Continue Reading...
Perhaps foreshadowing changes due in our market soon Hyundai has given its 2013 model year Equus a slight facelift in its home market of South Korea, with additional enhancements in the cabin along with new convenience and safety features. Continue Reading...
This could be one of the best marketing ideas ever or one of the most embarrassing endorsements of all time, it’s up to you. Continue Reading...
Hyundai has teamed up with ArmorTech to develop an armoured limousine variant of its Equus sedan which will be heading to the 2012 Moscow International Automobile Salon for its European debut. Continue Reading...
It’s anything but a secret: more gears mean better gas mileage. Mercedes-Benz packs a seven-speed automatic into many of its cars, Lexus uses an eight-speed transmission in its LS sedans, but these amply geared boxes are generally the things of luxury cars— until now. We were the first to report that Hyundai had a 10-speed… Continue Reading...
Two weeks ago, Kia officially confirmed that it would unveil a rear-wheel drive four-door sports sedan at this month’s Frankfurt auto show. Today, sources have revealed that Kia may call the sporty sedan, the Veredus. Kia has filed for a trademark on the Veredus name, and sources have also explained that the concept is the… Continue Reading...
Hyundai‘s nice little publicity stunt is now over: future Equus buyers will not be getting a free Apple iPad with their luxury car (much like we didn’t when we reviewed it recently). Hyundai spokesman Jim Trainor said that the iPad promotion was only available for the first year of Equus sales. Anyone who wants an… Continue Reading...
Cadillac is getting ready to reveal a new infotainment system, and while details are tightly under wraps, the system is expected to be introduced in its 2013 models. Some sources have claimed that the luxury brands infotainment system is far more advanced then what BMW, Mercedes-Benz or Audi has to offer. With Ford having difficulties with… Continue Reading...
Hyundai’s new U.S marketing chief wants to improve customer perception brand by improving quality and design to enhance the consumers on a more emotional level. Consumers have traditionally turned to Hyundai because of practical attributes such as value, warranty and fuel economy. However, Hyundai has expanded its U.S linup in recent years to include premium… Continue Reading...
We’ve seen the renderings of Rhys Millen’s Equus project for SEMA, and while it’s still a little underwhelming of a project (especially for a SEMA car), we’re excited to see Hyundai pushing forward with the Equus and leveraging their existing partnerships to show the world what a little bit of tasteful modifications can do to… Continue Reading...
Earlier this week Hyundai announced that it would launch the company’s Korean market Equus flagship right here in the U.S. And to help promote the car, Hyundai decided to show-off a few examples of its top-tier luxury sedan at one of the world’s most high-profile automotive events: the Pebble Beach Concours d’Elegance. While in town… Continue Reading...
Hyundai continues to shake up perceptions of what a Korean automaker can be, announcing today that it will offer its flagship Equus sedan in the U.S. starting next year. The Equus is based on the same architecture as the Genesis, but is noticeably larger. Hyundai intends that it will compete with the world’s premiere luxury… Continue Reading...
Hyundai shocked consumers in the North American market by introducing the Genesis last year and is set to do so all over again as the flagship Equus luxury sedan is scheduled to go on sale here next year. At the time of the announcement the Equus was slated to get the company’s largest engine, the… Continue Reading...
Hyundai will bring its top-level Equus luxury sedan to North America next summer. While buyers of German luxury sedans like the BMW 7 Series and Mercedes S-Class aren’t likely to buy Korean (not yet anyway), Hyundai thinks it will attract enough Lexus LS buyers to make the Equus a viable business plan. According to a… Continue Reading...
Hyundai continues to flirt with the luxury market as the automaker has now announced that it will ship 100 of its flagship Equus luxury sedans to U.S. dealerships to gauge interest. The Equus is based of the same platform as the Genesis Sedan, which launched in 2008, but is even larger, taking aim at the… Continue Reading...
As though there was any doubt that the Hyundai Equus luxury sedan was headed to the U.S. market, Hyundai has all but made it official, bringing the high-luxury sedan to the New York Auto Show. Hyundai doesn’t hold its press conference until tomorrow, but we can tell you a few detail now. For starters the… Continue Reading...