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 |  Jun 08 2009, 9:48 AM

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In an ambitions new emissions reduction strategy Lamborghini has just unveiled, the Italian exotic car maker says it will look to hybrid powertrains (among other things) to cut vehicle emissions by 30 percent by 2015. The company has already made a significant step in that direction with the launch of the LP560-4. Due to the use of direct-injection, that new vehicle emits 18 percent less CO2.

As for the other engineering initiatives Lamborghini will make to hit its target, the company said in a press release that it will also look at biofuels. This shouldn’t be too difficult considering Bentley (which, like Lamborghini, is owned by Volkswagen) has already made significant progress in this field.

Start-stop systems, which turn off the engine when at a light or in traffic, are also a possibility and would no doubt be a part of any hybrid powertrain.

More conventional practices will also be employed, with the company promising to cut the weight of its vehicles while further enhancing aerodynamic efficiency.

The company also cites “improved combustion” in its list of green initiatives and we are no doubt likely to see direct-injection on the successor of the Murciélago – if not sooner.

But Lamborghini’s green plan isn’t just limited to its cars. The company aims to reduce CO2 emissions by 30 percent at its factory.

To do this it will transform the roof of its factory in Sant’Agata Bolognese, Italy into an energy generator using solar panels. The company says the system will produce 20 percent of the power the factory uses. At the same time, the roof will undergo a massive overhaul with better insulation, lighting and heating that will reduce energy consumption by an additional 10 percent.

“Despite the difficult situation in today’s global economy, Lamborghini is committed to its policy of environmental management, since we are well aware of the great opportunities that derive from it,” said  Lamborghini CEO Stephan Winkelmann. “We have an objective to reduce CO2 emissions to the greatest possible degree. We have also set compulsory annual goals that are part of an integrated approach both considering the automobile as an element which is more considerate of the environment, in terms of emissions and the use of resources, to the accomplishment of a series of corresponding measures such as modifications to our factory.  This is an important action for Lamborghini and a central opportunity for our long term corporate and product development.”

The move has been applauded by the European community, with Guido Sacconi, President of the European Commission on Climate Change saying the company was “on the right path.”

“We have been particularly satisfied with the actions it [Lamborghini] has taken thus far, because they illustrate this company’s desire to embrace a new industrial vision which combines competitiveness and performance with social responsibility,”  Sacconi said.

Official release after the jump:

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