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After having taken quite a beating with reviews of the new Civic, Honda has been on the offensive, promising updates while announcing its new “Earth Dreams Technology” plan to reestablish itself as a fuel economy leader. With the debut of the EV-STER electric sports car concept and confirmation that a new NSX is on the horizon, company president Takanobu Ito is now going a step further, while explaining the faults of the past.
In an interview with the The Nikkei, he explains Honda’s old product planning method. “We divided the world into six regions, and Honda’s regional operations were each responsible for their respective regions. Whenever we planned a product for the global market, our thinking was that we needed to listen to each regional supervisor.”
The result, says Ito, was a lowest-common-denominator approach to building a car, watering down all the characteristics of a vehicle to the greatest mass-market appeal. The problem admits Ito is that, “When you harmonize all the different opinions, you end up with a safe, boring car.”
Under the old method of doing business, the vehicle development team was essentially taking the designed-by-committee idea and building a car around it.
Ito says that since he took over in April of last year, changed the system. “I had three corporate officers each supervise luxury, midsize and small vehicles,” he said. “Putting more authority in their hands, I asked them to create more competitive autos and to speed up coordination with product planning and regional operations. I set up a structure that would allow them to take the lead in realizing the wishes of the development team. The fruits of these moves will begin to appear in the market next fiscal year.”
Exactly what those fruits are, says Ito, will be cars that are environmentally friendly and safe, but also ones that are “highly distinctive”. Honda, after all, has a long history of unique vehicles from the NSX, S2000, CRX and del Sol. But perhaps most importantly, he says, “This strategy will be represented by our effort to make vehicles more sporty.”
[Source: Nikkei via TTAC]
After confirming that the EV-STER Concept was making its way into production, it appears now that Honda‘s concept may not be an electric vehicle at all. We already knew that Honda CEO Takanobu Ito already hinted at the possibility of both standard gasoline and electric powertrains for the EV-STER Concept, and now we have reason to believe that the gasoline variant may see the light of day before the electric one does.
The EV-STER has a layout perfect for an engine to be housed right behind the seats, making it a mid-engine, rear-wheel-drive replacement for the popular but now discontinued Honda S2000. Unfortunately no one still has any reports of which powerplant is even on Honda’s radar to use in the EV-STER, but now we’re really hoping for a S2000 replacement from the EV-STER.
GALLERY: Honda EV-STER Concept
[Source: Motor Trend]
Honda recently unveiled their EV-STER Concept at the 2011 Tokyo Motor Show, showing off an all-electric sports car that seats two and is rear-wheel-drive. Now reports are coming in that Honda CEO Takanobu Ito has said that the roadster is headed to production and could be offered with both standard gasoline and electric powertrains.
The interview was with Auto Motor und Sport, and the publication speculates that the vehicle could be launched as early as next year. At the Tokyo Motor Show, Honda revealed details of its electric powerplant with 78-hp and a possible 100-mile range. What Honda intends to do with a gasoline powerplant in this sporty roadster is what will be most interesting – they could definitely use a new sports car in the market.
GALLERY: Honda EV-STER Concept
[Source: Auto Motor und Sport]