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Expanding the Land Rover brand to a wider audience, the Evoque proved to be a fresh and attractive departure from the traditional Land Rover offerings. Well received since 2010, global brand chief John Edwards reported that some 80 percent of Evoque customers are buyers new to the marque.
With the unveiling of its new Evoque Convertible concept at the 2012 Geneva Auto Show, Range Rover hopes to expose itself to an even more diverse market. In fact, if given the green light, the Evoque Convertible will be the world’s first premium compact convertible SUV. Running gear in the concept is expected to be identical with its hardtop counterparts. However, additional structural reinforcements in the Evoque Convertible is expected to add another 165 lbs. to the curb weight.
One of the rare automakers to create vehicles that look just as at home cruising along the trendiest city streets as it does navigating rural dirt paths, Range Rover released a new promotional video to feature the Range Rover Evoque Convertible’s surprising versatility.
Check out the promo video below.
GALLERY: Land Rover Evoque Convertible
The new Land Rover Range Rover Evoque Convertible isn’t set to be officially unveiled until the 2012 Geneva Motor Show, but it appears that photos of the convertible crossover have hit the Internet early.
The Range Rover Evoque Convertible will be the world’s first premium convertible SUV and is based on the Evoque three-door model. Due to the lack of a solid roof, the convertible variant weighs in 165 lbs heavier than its non-convertible counterpart.
It’s believed that the Evoque Convertible will feature the same powerplants as the standard models, with more details to be released at Geneva. We have to admit, the convertible variant of the Evoque looks surprisingly good. Perhaps this is the start of a new era of convertible SUVs?
GALLERY: Range Rover Evoque Convertible
Score another one for the outside-the-box thinkers at Nissan. First there was the Juke, which everyone now wants to copy. And according to a new rumor, the Murano CrossCabriolet may just have started a new fad.
Word has it Land Rover is planning a drop-top version of the Range Rover Evoque model. The odd model would likely be based on the three-door version of the Evoque, rather than the more purposeful 5-door version, and there’s some possibility that this could be the rumored Victoria Beckham special edition.
If the rumor proves to be true, the Evoque Cabriolet could join the drop-top Murano and even a possible Audi Q5 convertible in a very new, and very strange niche segment. At least it’s better than an Audi Q7 pickup truck.