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An international auto show is a great opportunity for an automaker to introduce an all-new product to the public in order to gauge approval and reception.
Oftentimes, these concept vehicles are near 70 percent of the finished product that the public should expect once it reaches the market. However, there are rare occasions where the public’s reception to a concept car is less than enthusiastic.
After some lukewarm feedback from its Geneva unveiling, Bentley has announced that it is already working on a redesigned version of the new EXP 9 F luxury SUV concept.
During the Geneva Motor Show, a Bentley spokesperson admitted that the EXP 9 F’s styling is “a little heavy handed” and that a sharper, more refined design is underway. The source added that the EXP 9 F will be treated with “more traditional SUV proportions and less retro surfacing.” An instantly recognizable Bentley fascia will remain, complete will grill, large round headlights and fog lights. The headlights in the revised version will be slightly smaller and set farther inward.
Based on the VW Group’s Touarag, Audi Q7, and Porsche Cayenne platform, the new Bentley SUV will receive a W12 gasoline engine good for 600-hp. Bentley CEO Wolfgang Durheimer expects a production version ready for sale by 2015.
GALLERY: Bentley EXP 9 F Concept