Ford has made the odd decision to drop its SFE (Super Fuel Economy) badged F-150 pickup truck from its lineup for 2010. Odder still is that while the badge is being eliminated, the truck will still be offered.
The SFE model was created to compete with Chevy’s XFE models. The two-wheel drive, 4.6-liter V8-power Ford pickup gets 15/21 mpg (city/highway).
The SFE package was offered on the 4×2 XL and XLT model F-150s, after an in-depth customer survey revealed that fuel economy went from being the 10th most important criteria when buying a truck, to third.
SFE models get the same fuel-economy as the Chevrolet Silverado and GMC Sierra XFE models, but do not require a tonneau cover and can tow 500 lbs more. GM’s XFE models also require that you take off the front lip if you drive the truck off-road.
It is not yet known why Ford has decided to drop the badge or if it will offer the SFE package under a different name.