Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 01 2012, 4:01 PM

One could argue that the F Sport brand hasn’t exactly been a resounding success for Lexus, or at least as much as they had hoped it would have been by now.

But the Japanese automaker is looking to make a push on its performance accessory line, launching a new series titled ‘F Sport Fridays’ in hopes to raise awareness on the brand through videos. Essentially, F Sport Fridays will educate consumers on what F SPORT is, where it came from, and what its goal is.

Unfortunately, F Sport Fridays isn’t exactly the most exciting thing to watch, especially on a Friday. Jeff Koford, Lexus F Sport Performance Manager, does a great job explaining what F Sport is and what it has to offer, but the video lacks the things that would inspire us to run out and buy ourselves F Sport products. So if you’re listening F Sport, showing some real footage of a car testing on the track while explaining about Fuji Speedway would go a long way with your potential consumers.

Watch the first installment of F SPORT Fridays after the break.

Continue Reading…