The Facebook game gives users and four of his or her friends the opportunity to create a short virtual trip in the new Ford electric vehicle, using MapQuest mapping data to calculate how far a destination is in relation to available charging stations nearby.

Ford Focus Electric marketing manager Chad D’Arcy says, “This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time. We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”

Ford builds upon social media innovations to target early adopters who would be interested in owning the Focus Electric and also provides an educational foundation to its marketing as company research shows many Americans simply do not understand the new technology. The virtual trip game allows users to learn more about the technologies and features on the new Focus Electric and to discover the electric charging station infrastructure currently available.

Ford global digital and multimedia communications manager Scott Monty said, “We worked diligently to provide an experiential application that offers both entertainment as well as education for our fans. It’s fun to share experiences through Facebook – and we hope to educate our customers on Focus Electric Features along the way.”

Rated as America’s most fuel-efficient five-seat passenger vehicle, the Focus Electric receives an EPA rating equivalent to 110 miles per gallon (MPGe) city, or 99 MPGe highway, resulting to a 105 mpg combined rating.

Rather than to create a specialty electric vehicle model to add to the current line-up, Ford chose to electrify an existing platform instead, providing the American automaker with the flexibility to adjust production to demand over time as the market grows and develops. Ford plans to have the Focus Electric available in 19 markets across the United States by the end of 2012.

Join more than 38,000 subscribers and visit the Ford Electric Vehicles page on Facebook to get your virtual road trip started.

GALLERY: Ford Focus Electric

Promoting a new product through a Facebook app is nothing new, but Toyota added an extra spin to their virtual racing game by building the track’s signage based on your personal Facebook content. Called Social Network Racer, the purpose of the Facebook racing game is to help promote the FR-S Concept, even though the game has no real presence of the vehicle other than some images and text at the starting line.

Each race tracks your time and places you in a ranking system, with the top 20 Social Network Racers shown off on a leaderboard. You can also accumulate points in order to upgrade your ride towards conquering that leaderboard. And if you’re bored of seeing your Facebook content streaming as you zoom by, you can create courses out of your friends’ Facebook pages too. A novel idea, sure – but we’re still a tad confused at the point of it all. But hey, it’s another racing game and time killer on Facebook, hooray!

To start playing the game, click here.

[Source: CNet]

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You can be part of the Red Bull Racing Formula One Team’s pit crew when you play Infiniti’s first ever social game on Facebook.

Infiniti and Red Bull Racing have teamed up for this new Facebook application called the Infiniti Pit Crew Challenge. Inspired by the competitive fuel that helps drive the Red Bull Racing Formula One Team, this interactive game pits you in a race against the clock to complete a pit stop. You’ll be tested to see if your reflexes and accuracy measure up as you work furiously to get your car back onto the track.

To play the game, all you have to do is like the Infiniti Pit Crew Challenge on Facebook. You’ll then be able to challenge friends and compete against other Infiniti Facebook fans across the world. Who knows – you could be one of the lucky ones to nab one of the top 24 spots on the Global Leaderboard.

Forget Farmville. All the cool kids will be out and about on Facebook using the all-new Car Town game.

Facebook’s Car Town is all about collecting cars. Once you join the game, you’re given a basic garage that represents your home base. You’ll also receive credits to customize their garage or to “buy” a car. You start with a base model car and move on up to exotic vehicles such as the McLaren F1, Lamborghini LP670-4 SuperVeloce and Mercedes SLR McLaren . You’ll find all types of cars in here, even Indy Cars.

It’s super easy to play. Car Town players earn points by performing jobs or taking on challenges. You also build your own garages with service bays so you can take on more jobs, and then hire and interact with friends in the game. Of course, you add to your growing car collection. In the showrooms, you can wash cars, change spark plugs and deliver pizzas so you can squirrel away enough money for you next big purchase.

In Car Town, you can do anything you would in your real car – race, take a trip, run errands or go for a Sunday drive. But what has to be the funniest thing to do in Car Town is customize your virtual rides. You can pimp your Car Town ride by changing its wheels, tires, chassis, body kits, paint scheme and graphics. You can even upload your own graphics to add to the flanks of your car, truly making your cars your own.

Check out a short promo video about Car Town after the jump:

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