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 |  Aug 17 2011, 10:45 AM

The Fiat 500 By by Gucci will make its official North American debut during New York Fashion Week that takes place between September 8th to September 15th. The collaboration between the two Italian brands for this limited edition 500 also coincides with Gucci’s 90th anniversary.

Unique to Gucci’s Fiat are signature Gucci green/red/green stripes along the body or across the length of the cloth top on the 500c. Chrome “Gucci” signature emblems are on the door frames and hatchback while a uniquely-designed set of 15-inch wheels adorn each corner featuring interlocking “GG” hubcaps and brake pads, which have been lacquered in Gucci green.

The Fiat 500 by Gucci will be available in black or white, with contrasting exterior elements: shiny chrome for the black, satin chrome for the white. On the inside, two-toned seats in Frau leather features Guccissima print while premium leather accents can be seen on the interior door panels and on the hand-stitched, leather-wrapped steering wheel that are finished in a two-tone ivory and white combo.

And of course Gucci would love if you complemented your Fiat 500 with accessories from their collection which includes travel accessories, small leather goods, tracksuits, bombers, drivers gloves, sunglasses and a watch.

GALLERY: Fiat 500 Gucci

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Click here to read AutoGuide’s 2012 Fiat 500 Review and discuss this story at Fiat500Owners.com

 |  Feb 10 2011, 5:22 PM

British comedian Sascha Baron Cohen’s character Bruno was a hilarious satire of how seriously the fashion world takes itself (among many other, more lurid themes), and we hope that Mercedes-Benz‘s latest foray into the world of fashion is taking a similar swipe. Probably not.

The Mercedes-Benz Fashion Force has outfitted a CLS63 AMG, in a police-car-style livery and sent it to drive around New York, to look for the chic and beautiful, and offer them rides to the destination of their choice. Passengers will also have the chance for individual photo opportunities, and invites to fashion shows.

“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

Whatever. Since AutoGuide staff members like to wear the finest garments from Marshall’s, TJ Maxx and other exclusive retailers, we’ll stick to doing burnouts in inappropriate places rather than preen in overly expensive duds. That is what’s in style for Fall/Winter 2011, isn’t it?

[Source: Mercedes-Benz]