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A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products.
U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor of Moda saying that Chrysler wouldn’t suffer irreparable harm and didn’t have a strong likelihood of winning the case. Chrysler spokesman Michael Palese, said, ”Chrysler Group is disappointed with this opinion and will continue to pursue all avenues to protect our Imported from Detroit trademark.” Since the Super Bowl commercial, Chyrsler has sold 5,800 items bearing the “Imported from Detroit” slogan.